Category: Diversity & Inclusion

Healing Through Gaming The Role of Video Games in Therapy - Portada
12/08/2025

Healing Through Gaming: The Role of Video Games in Therapy

Posted on | by Kemel Cobresle | Leave a Comment on Healing Through Gaming: The Role of Video Games in Therapy

The idea that video games could support physical and cognitive healing might have sounded farfetched a few years ago. But today, it’s a growing field backed by research, innovation, and real-world results. Interactive games are increasingly being used in clinical and therapeutic settings to aid rehabilitation, improve motor function, and boost cognitive resilience. And when these tools are created with linguistic and cultural accessibility in mind, they can foster greater inclusion, engagement, and recovery for diverse patient populations. 

Gaming for Cognitive and Physical Rehabilitation 

Video games are becoming powerful tools in rehabilitation for helping patients regain cognitive and physical function in ways that feel more engaging and less clinical. Part of that success is thanks to their interactive design, which encourages repetition, focus, and motivation, key ingredients in effective therapy. The therapy spaces benefiting from such games are manifold:  

  • In cognitive rehabilitation, games like Brain Age, Lumosity, and CogniFit support memory, focus, and mental agility in older adults and brain injury patients. Platforms like NeuroRacer and its FDA-cleared successor EndeavorRx are used to enhance attention control in children with ADHD while offering structured, adaptive tasks grounded in cognitive neuroscience. 
Lumosity is a brain training game designed by scientists. Image from Lumosity.
Lumosity is a brain training game designed by scientists. Image from Lumosity.
Jintronix is a virtual therapy system for rehabilitation and senior care. Image from Jintronix.
Jintronix is a virtual therapy system for rehabilitation and senior care. Image from Jintronix.
  • For physical recovery, motion-based platforms such as Wii Fit, Xbox Kinect, and Jintronix turn therapy into engaging routines. These systems help stroke survivors and orthopedic patients improve balance and coordination. Tools like Dance Dance Revolution and Rehabilitation Gaming System (RGS) add gamified movement and repetition to therapy, which promote motor function and patient motivation. 
  • For speech and language rehabilitation, games and apps and games including Tactus Therapy, Speech Blubs, and Constant Therapy offer interactive ways for patients to improve pronunciation, comprehension, and vocabulary. These tools are often used by individuals recovering from brain injuries, aphasia, or developmental language delays. 
Speech Blubs is a fun language therapy app designed for kids. Image from Source Kids.
Speech Blubs is a fun language therapy app designed for kids. Image from Source Kids.
SeeMe is a rehabilitation platform that helps patients increase strength, balance, and range of motion through games. Image from Virtual Reality Rehabilitation.
SeeMe is a platform that helps patients increase strength and balance. Image from VR Rehabilitation.
  • In occupational therapy, task-based games like SeeMe, RehabStudio, and apps designed for Activities of Daily Living (ADLs) help patients practice real-world tasks including dressing, cooking, and organizing items. They’re often used by individuals recovering from traumatic injuries, neurological disorders, or age-related decline that affect their ability to manage everyday activities.

Many of these tools can also be used remotely through mobile apps, which offer adaptable programs that support ongoing recovery outside traditional clinical settings.  

By blending structure with play, these approaches are making rehabilitation more accessible and a bit more enjoyable for a wide range of patients. 

Challenges of Using Gaming for Therapy 

While the use of video games in therapy introduces exciting possibilities, it also comes with practical and technical challenges that must be addressed to ensure meaningful impact. These challenges span from access to usability, and they impact both patients and healthcare providers alike. 

Device Accessibility Not all patients have access to gaming devices like consoles or VR headsets, especially in low-income or rural areas. 
Adaptability to Patient Needs Games may not suit every patient’s abilities, thus requiring customization in terms of difficulty levels or mechanics to match therapeutic needs. 
Technical Barriers Many games require technical support, regular updates, or internet access, barriers for users with limited tech literacy or resources. 
Patient Engagement Some patients, particularly older adults or those unfamiliar with gaming, may feel uncomfortable or unmotivated to participate. 

Understanding these challenges helps developers and practitioners design more inclusive and adaptable therapeutic gaming experiences, ones that patients can actually access, engage with, and benefit from. 

The Impact of Language on Efficiency and Accessibility 

Language is more than a communication tool in therapeutic gaming, it’s a gateway to participation. When games lack proper localization, patients who don’t speak the default language may miss instructions, misunderstand feedback, or disengage entirely. 

To be effective, these tools must speak the patient’s language, literally and figuratively. This means localizing user interfaces, instructions, voiceovers, and progress tracking. But it also means adapting culturally specific content that may not resonate universally. 

A multilingual, well-localized game improves not only usability, but compliance, too. Patients are more likely to stick with therapy when the experience feels intuitive and respectful of their language and culture. Poor localization, on the other hand, can undermine patient trust and reduce the therapeutic value of even the most well-designed gaming tools. 

Conclusion 

Therapeutic video games are redefining rehabilitation by making it more engaging, personalized, and accessible to patients. From cognitive stimulation to physical recovery, the potential benefits are clear. But realizing their success depends on more than clever design or clinical validation. Language access and cultural adaptation are key to making these tools truly inclusive. 

As the use of therapeutic video games continues to grow, developers and healthcare professionals alike should recognize localization not as an add-on for these tools, but as a foundational component of effective therapeutic gaming. Because when the games become more universal, so does the healing they promote.  

RELATED CONTENT

Maximizing Engagement The Role of Interactive Media in Global Reach - Portada
15/07/2025

Maximizing Global Reach with Interactive Media

Posted on | by Kemel Cobresle | Leave a Comment on Maximizing Global Reach with Interactive Media

As audiences crave more immersive and personalized content experiences, interactive media has become a powerful tool for global engagement. From VR apps and gamified e-learning to interactive websites and mobile-first storytelling, the format is redefining how brands, educators, and creators connect with users worldwide. 

But to achieve true global reach, interaction must be more than functional, it must feel intuitive, culturally familiar, and emotionally relevant. That’s where interactive content localization plays a crucial role. 

Localization Challenges Unique to Interactive Content 

Unlike static or linear media, interactive experiences place users in the driver’s seat. Their choices, movements, and behaviors shape what happens next. The interactive element adds an extra layer of complexity to the process of localizing these media experiences, and it’s one that goes far beyond straight language translation.  

Key challenges include: 

  • User interface adaptation: Icons, menu structures, and button layouts must often be entirely redesigned, and not just translated, for different audiences. A layout that feels intuitive to one regional audience may feel confusing or overwhelming to another. Culturally adapted UI design, therefore, helps to ensure clarity, navigational ease, and user trust. 
  • Localized voice performances: Voice tone, dialects, and emotional delivery all influence how users connect with content. Poorly matched or overly generic voiceovers can disrupt immersion and reduce engagement. Delivering culturally authentic voice performances is essential for maintaining credibility and emotional impact with an audience. 

Platform Matters: Adapting Interactive Media by Channel 

Interactive media doesn’t live on just one device or platform; it can span mobile apps, VR headsets, gaming consoles, smart TVs, and much more. Localization teams understand that each of these platforms comes with its own set of considerations. 

Platform-Specific Localization 

Different platforms require tailored adjustments from localization teams. Mobile interfaces, for example, benefit from shorter text and simplified navigation, while VR demands immersive cues that align with movement and spatial awareness. Localization should match the way users naturally engage with each platform. 

Technological Constraints of Platforms 

Tech limitations can affect how localization is applied. Game engines or CMSs (Content Management System) may restrict text length, font choices, or layout flexibility. In VR, gesture-based controls may require cultural adaptation to remain intuitive across regions. 

Cross-Device Synchronization for Consistency 

When content spans multiple devices—like web, mobile, and VR—consistency becomes a paramount consideration. Text, visuals, and interactions must align with each device’s input methods (touchscreen, keyboard, controller) while delivering a unified experience. 

Cultural Sensitivity Based on Device Usage 

Device usage varies by region. In Asia, for example, mobile-first habits tend to shape faster-paced, vertical media experiences. In North America or Europe, console and VR formats are more common. Localization should reflect how different audiences prefer to interact with content. 

Shaping the Future of Global Interactivity 

As platforms evolve and user behaviors shift, interactive media localization is also entering a new phase. AI and automation are beginning to assist with personalizing user flows and adapting visual or audio elements in real time. These tools are helping teams scale faster, but the complexity of interactivity still demands a human touch for culturally sensitive decision-making. 

At the same time, audiences worldwide are growing more accustomed to localized content that doesn’t feel localized—it feels native. As the digital landscape continues to globalize, the bar for authenticity rises. This means content creators must increasingly balance scalability with the emotional and cultural specificity that drives true and meaningful engagement. 

The Takeaway 

Interactive media has the incredible potential to build meaningful connections with a global audience, but only when it’s localized with care. That means the treatment of every detail counts, whether a localization team is adapting a mobile app’s interface, refining voice performances for a regional market, or reimagining VR gestures for cultural alignment. 

When paired with the right platform-aware strategy and cultural insight, localization becomes a tool not only for access, but for inclusion. For businesses and creators looking to deepen audience engagement, interactive content that feels personal, intuitive, and respectful across cultures is no longer optional, it’s expected. 

RELATED CONTENT

No Player Left Behind A Look at Accessibility in Video Games - Portada
29/04/2025

No Player Left Behind: A Look at Accessibility in Video Games

Posted on | by Kemel Cobresle | Leave a Comment on No Player Left Behind: A Look at Accessibility in Video Games

As video games become an increasingly mainstream form of entertainment, the importance of accessibility has never been more crucial. Accessibility in gaming isn’t just about convenience—it’s about inclusion. By designing games with a wide range of player needs in mind, developers can deliver richer, more immersive experiences for everyone.  

Today’s accessibility efforts extend beyond physical accommodations to include digital and linguistic accessibility, helping ensure that no player is left behind. 

The Human Side of Accessibility 

For many gamers with visual, hearing, or cognitive impairments, the challenge isn’t skill—it’s design. Games that overlook accessibility features inadvertently exclude players who are eager to participate. Communities across social media and forums often share stories of frustration, where poor design choices prevent players from enjoying a game to its fullest. Making accessibility a priority implies not only making games easier, but also truly playable for all. Let’s explore what that looks like across different types of accessibility. 

Visual Accessibility 

Visual accessibility ensures that players with vision impairments can engage with games without barriers. This includes features like adjustable UI elements, customizable color settings, and high-contrast modes. For color-blind players, specific palettes can be problematic—particularly when gameplay relies on color-based mechanics. Localization teams must ensure that contrast and visual cues remain distinguishable across languages and regions. 

Players with obstructed vision benefit greatly from scalable UI, screen readers, and text-to-speech functions. These tools help users navigate menus, understand in-game prompts, and follow narratives without relying solely on sight. When localizing games, it’s essential to align visual tools with regional standards and expectations to support players with varying degrees of vision loss. 

Auditory Accessibility 

Auditory accessibility refers to designing games for players who are deaf or hard of hearing. Subtitles and closed captions are foundational features, but quality matters—captions should convey not just dialogue, but also relevant sound effects and emotional tones. Translations must retain these nuances, so players across all languages can experience the same immersion. 

In addition, visual indicators such as flashing lights, icons, or controller vibrations can help convey critical audio cues. Localization should adapt these elements to ensure clarity and cultural relevance across regions. Auditory accessibility plays a vital role in making multimedia—and by extension, games—enjoyable for all. 

Cognitive Accessibility 

Cognitive accessibility supports players who process information differently due to cognitive or learning disabilities. Features like simplified interfaces, structured tutorials, and logical game progression help reduce cognitive overload. 

For players with learning disabilities, tools such as text-to-speech, dyslexia-friendly fonts, and simplified language can make a significant difference. Localization here is key—clear, concise translations ensure instructions and narratives remain easy to understand, regardless of language or cognitive ability. 

The Takeaway 

Accessibility in gaming is more than a feature—it’s a philosophy that celebrates diversity in the player community. By incorporating thoughtful design and localization practices, developers can create games that are not just accessible, but truly inclusive. As the industry evolves, we must challenge ourselves to think beyond traditional barriers and embrace accessibility as a standard. Game developers and localization teams alike—it’s time to level up the way we think about inclusive play. 

RELATED CONTENT

Accessibility in User Experiences (UX) in the Healthcare Industry
26/03/2025

Accessibility in User Experiences (UX) in the Healthcare Industry

Posted on | by Litzaqueline Briceño | Leave a Comment on Accessibility in User Experiences (UX) in the Healthcare Industry

The growing importance of accessibility in healthcare user experiences (UX) cannot be overstated. According to the World Health Organization (WHO), over 1 billion people worldwide live with some form of disability. Many patients also struggle with limited health literacy or language barriers when navigating healthcare platforms such as patient portals, scheduling apps, and telemedicine services. Without inclusive UX design, these individuals face significant obstacles in accessing critical health services.  

By prioritizing accessibility, healthcare providers can ensure equitable care for all patients, reducing disparities and improving overall health outcomes. 

UX Accessibility and Its Importance in Healthcare 

Accessibility in UX refers to designing platforms, applications, and interfaces that can be easily used by everyone, regardless of their abilities or limitations. In the healthcare sector, where clear communication and intuitive navigation can be the difference between effective care and patient confusion, accessible design is crucial. Healthcare platforms must accommodate individuals with visual, auditory, motor, and cognitive impairments while also considering language and literacy challenges.  

The Benefits of Accessible and Tailored UX in Healthcare 

Accessible UX in healthcare benefits all stakeholders by bridging communication gaps and promoting inclusivity. Some of the key advantages include: 

  • Patient empowerment. Well-designed, accessible platforms enable patients to take control of their health. Features such as clear navigation, voice-assisted options, and simplified language help individuals schedule appointments, access medical records, and understand treatment plans with ease. 
  • Broader reach. An inclusive design allows healthcare organizations to serve a wider patient base, including those with disabilities and language barriers. By implementing accessibility features such as screen reader compatibility, multilingual support, and high-contrast visuals, providers can cater to diverse populations and ensure no one is left behind. 
  • Trust and engagement. When patients can easily access and understand healthcare platforms, they are more likely to trust and engage with healthcare providers. A seamless user experience fosters stronger patient-provider relationships, encouraging continued use of digital health tools and services.  

The Consequences of Poor UX Design 

Neglecting accessibility in healthcare UX design can result in serious consequences, including: 

  • Inefficiencies for healthcare professionals. Poorly designed platforms hinder healthcare professionals (HCPs) from efficiently accessing critical patient data, potentially delaying care and increasing the risk of errors. 
  • Erosion of trust and increased costs. When patients and providers struggle with usability, it reduces trust in digital healthcare solutions, discourages adoption, and leads to higher operational costs due to increased support requests and inefficiencies. 

The Role of Linguistic Services in Improving User Experience 

Language plays a crucial role in creating inclusive and effective user experiences. Linguistic services enhance healthcare UX by addressing key areas: 

  • Simplified communication. Translating complex medical jargon into plain, everyday language enhances understanding, particularly for patients with limited health literacy. 
  • Assistive compatibility. Ensuring text and audio content are accessible via screen readers and other assistive technologies broadens usability. 
  • Consistency across channels. Harmonizing tone, terminology, and formatting across apps, websites, and printed materials enhances the overall user journey, reducing confusion and improving accessibility. 

Conclusion 

Accessibility in healthcare UX is vital for ensuring equitable and effective patient care. By prioritizing inclusive design, healthcare organizations can empower patients, improve engagement, and enhance the efficiency of healthcare professionals.  

As digital healthcare continues to evolve, providers must commit to creating user-friendly, accessible experiences that cater to all individuals, ultimately leading to better health outcomes and a more inclusive healthcare system. 

RELATED CONTENT

AI Ethics Essentials Key Principles for Responsible Implementation
04/03/2025

AI Ethics Essentials: Key Principles for Responsible Implementation

Posted on | by Litzaqueline Briceño | Leave a Comment on AI Ethics Essentials: Key Principles for Responsible Implementation

As artificial intelligence (AI) tools become a vital part of modern business, it’s easy to view them as a silver bullet for company-wide efficiency, cost savings, and innovation. But, as the saying goes, with great power comes great responsibility. No matter how a company employs AI, using it ethically should not be a choice, but an essential practice to build trust, ensure fairness, and protect the people who use these tools or are impacted by them. 

Following sound ethical principles for AI, such as these laid out by the European Union, can make these sorts of positive differences right from the start. From there, organizations should take the time to periodically reevaluate their AI tools to ensure they continue to align with their values and safeguard their users. Here, we’ll cover seven fundamental concepts that every company should consider before implementing AI solutions. 

1. Transparency in The Usage of AI Solutions 

Transparency is the foundation of ethical AI. When team members or clients interact with AI solutions, they should be able to easily follow how the tool reaches its conclusions or outputs. It is recommended that all processes involving the use of AI be identifiable and documented for future analyses and management. 

2. Support for Human Agency 

AI should empower, not replace, human decision-makers. Keeping human power at the fore ensures that these tools act as partners to human expertise, rather than substitutes. AI-driven systems can offer recommendations and insights, but as the European Union’s AI guidelines note, “The right of end users not to be subject to a decision based solely on automated processing should be enforced.” Following this approach ensures that technology enhances, rather than diminishes, the human touch on the job at hand. 

3. Reliability and Safety 

Reliability and safety are essential pillars of ethical AI. Before implementation, it is crucial to verify that AI works as intended and performs consistently over time. Reliable usage of AI technology is especially important in areas with high-stakes outcomes like healthcare or pharmaceuticals, in which even small errors can have significant consequences. 

4. Diversity, Non-discrimination & Fairness 

An ethical approach to AI usage respects diversity and prioritizes inclusion, which means it must be tested carefully for unintended biases and further evaluated to ensure it serves a wide range of users equitably. While AI systems aren’t inherently designed with inclusivity in mind, using them responsibly can support diverse populations and reinforce a company’s commitment to fairness. The goal should be to create or leverage tools that acknowledge and adapt to the unique backgrounds of all users.  

5. Privacy Protection and Data Security 

Data security is paramount in ethical AI use, as the technology relies on vast amounts of information. For clients, prioritizing their privacy means ensuring their sensitive or proprietary information is securely managed across platforms and departments. To protect client data, businesses should choose AI providers with robust security measures and transparent data practices that safeguard information at every stage. 

6. Societal & Environmental Wellbeing 

In an age of climate awareness, it is also essential to consider AI’s environmental footprint. AI can be energy-intensive, so opting for energy-efficient solutions internally or partnering with external providers with green practices is important. Environmentally responsible AI solutions are those that help solve business challenges in a sustainable way that respects our planet’s resources.  

7. Accountability 

Accountability ensures that companies remain responsible for their AI tools’ actions. Having clear processes to audit and evaluate AI decisions is essential. This way, businesses can address issues, learn from them, and continue to improve. Accountability in AI use demonstrates to users and stakeholders alike that you take responsibility for your actions. 

A Final Thought for Businesses 

Ethical AI implementation is not just about staying ahead in innovation; it’s about doing so in a way that upholds trust, transparency, and inclusivity. By following these principles, you will be well-positioned to implement AI responsibly, thus making a positive impact on both your clients and society as a whole. For industries like translation, healthcare or pharmaceuticals in which data security and cultural sensitivity are paramount, adhering to ethical AI principles helps deliver not only reliable results, but also peace of mind. 

RELATED CONTENT

Section 508 Compliance Creating Accessible Documents
25/02/2025

Section 508 Compliance: Creating Accessible Documents

Posted on | by Litzaqueline Briceño | Leave a Comment on Section 508 Compliance: Creating Accessible Documents

Digital accessibility is more than a legal obligation—it’s a moral commitment to inclusivity in the digital age. Section 508 compliance ensures that digital documents are accessible to individuals with disabilities, removing barriers and promoting equality. Organizations, especially those within or partnering with the government, must adhere to these standards to avoid legal risks while also expanding their reach and building trust by demonstrating a commitment to diversity and inclusion. 

Let’s take a closer look at the growing importance of accessibility and how to tackle this mission in your organization.  

Features of Accessible Documents: What to Consider 

Ensuring document accessibility requires integrating specific features across various formats, including standard documents and specialized materials like e-learning courses.  

These are essential elements to consider: 

  • Document properties: Assign meaningful titles, enable bookmarks for easy navigation, and set the correct language to enhance compatibility with screen readers. 
  • Font and contrast: Use readable fonts with high contrast between text and background. This principle applies to all visual elements, including icons and graphics. Increasing font size can further improve visibility and user experience. 
  • Usage of color: Avoid relying solely on color to convey meaning. For example, instead of using only red to indicate an error, incorporate text or symbols for clarity. Ensure color combinations are accessible to individuals with color blindness by avoiding red-green pairings. 
  • Reading order: Structure content logically, numbering elements appropriately while excluding decorative items from the reading flow. 
  • In-text modifications: Avoid splitting words with hyphens at line breaks and maintain consistent spacing between lines and paragraphs for readability. 
  • Alt text for visuals: Provide concise, descriptive alt text for images and logically organize hyperlinks to prevent confusion. 
Examples of ALT text for visuals 1
Arizona State University
  • Tables: Include summaries and properly label headers to facilitate navigation for users relying on assistive technology. 
  • Multimedia content: Provide captions and audio description for videos, transcriptions for audio content, and alternative text for visual elements to ensure accessibility across all media formats. 
Example of form with colors with additional clues (deuteranopia).
Graphic from Crux Collaborative

While these features are essential for creating accessible documents, not all will apply to your future projects. Collaboration with an accessibility specialist helps balance mandatory requirements with optional features tailored to specific projects. 

What to Expect When Requesting Accessible and Localized Documents 

Whether a client requires accessibility features alone or a combination of accessibility and localization, partnering with a knowledgeable Language Service Provider (LSP) ensures a smooth workflow and compliance with inclusivity standards.  

Here’s what to expect: 

  • Initial consultation and planning: The process begins with a collaborative discussion where the LSP identifies required accessibility features and recommends additional enhancements based on the document’s purpose and audience. This step aligns expectations, budget, and regulatory standards. 
  • Localization with accessibility features maintained: If localization is needed, the LSP ensures that content is culturally and linguistically adapted while maintaining accessibility features. Translated alt text, captions, and accessible navigation remain intact for an inclusive experience across different languages and regions. 
  • Final review and quality assurance: Desktop Publishing (DTP) experts conduct a comprehensive review to ensure quality across the board. Accessibility, formatting, and localization elements all should align professionally. Any discrepancies in design, structure, or compliance are addressed to meet the highest standards. 

The Takeaway 

Accessibility is not just about compliance—it is about fostering an inclusive digital world. By partnering with an experienced LSP, organizations can ensure their documents are not only accessible and compliant but also effectively adapted for diverse audiences. Investing in accessibility today helps create digital environments that empower all users and cultivate a culture of inclusion for the future.

RELATED CONTENT

The Role of Language Accessibility in LGBTQ+ Advocacy Insights from HRC
17/12/2024

Insights from HRC About the Role of Language Access in LGBTQ+ Advocacy

Posted on | by Litzaqueline Briceño | Leave a Comment on Insights from HRC About the Role of Language Access in LGBTQ+ Advocacy

Everyone should be able to live without fear and receive equal treatment under the law. But for many LGBTQ+ people, these basic rights are not guaranteed. One organization working to defend and expand the rights of this community is The Human Rights Campaign (HRC). HRC is a U.S.-based advocacy group that educates the public about gender and sexual minorities, advances pro-equality policies, and mobilizes voters to fight discrimination.

The Human Rights Campaign Foundation (HRCF) improves the lives of LGBTQ+ people by working to foster the understanding and adoption of inclusive policies and practices. As a part of these efforts, the group publishes an annual Corporate Equality Index (CEI). This is a tool that rates American businesses on their treatment of LGBTQ+ employees. Besides, in 2016 it released its first report on Mexican businesses. It has since extended this initiative to Chile, Argentina, and Brazil, aiming to support employers in fostering greater inclusivity. 

Adriel Maroni, a member of Terra’s commercial team, spoke with Carlhey Bolz, Deputy Director of Global Business Engagement on the Workplace Equality Program team at the HRCF, to learn more about the HRC’s mission, challenges, and triumphs for the LGBTQ+ community, and to discuss its focus on accessible and culturally sensitive communications. 

Personal Perspective: An Advocate’s Story

Carlhey’s experiences as a Mexican American woman and member of the LGBTQ+ community have shaped her passion for accessible communication and advocacy for marginalized groups.  

She stepped into her role at HRCF in the aftermath of Roe v. Wade being overturned, a moment that underscored the potential risk to marriage equality and other hard-won rights. Understanding how these threats to anti-discrimination laws could personally impact her life, she felt compelled to champion LGBTQ+ rights from a new perspective. 

Through her work at HRCF, she has the opportunity to guarantee that millions of people have protections in place and access to helpful resources so they don’t have to face discrimination in the workplace. “I’ve worked in unfriendly environments and ensuring that others don’t have to, is definitely fulfilling for me.”  

This endeavor requires an understanding of the cultural nuances of each Latin American country in which the HRCF conducts its annual workplace surveys. And having grown up in a Mexican American family, lived and worked in Peru and Costa Rica, and traveled extensively throughout Latin America, Carlhey is aware of how much can vary from country to country. In addition to bringing her unique perspective, she collaborates closely with implementing partners in each country. This ensures HRCF’s work remains culturally sensitive and reflects the unique needs of LGBTQ+ communities across diverse program countries.

HRC: History and Commitment to LGBTQ+ Rights 

The Human Rights Campaign Fund, originally founded in 1980 by activist Steve Endean, began with a primary focus on supporting congressional candidates who advocated for LGBTQ+ rights. By restructuring in 1995 into the Human Rights Campaign and the Human Rights Campaign Foundation, it was able to expand its mission. It incorporated initiatives like the Workplace Equality Program and the Healthcare Equality Index (HEI). 

“Our organization has become a stronghold of defense of the LGBTQ+ community. At our core, we’re really trying to meet the people where they are and help them continue to evolve.” 

A major milestone for HRC was the 2015 U.S. Supreme Court decision that made marriage equality the law of the land. Thanks in part to the collaborative movement led by HRC, same-sex marriage is now legal in all 50 states.  

The organization also supports congressional hearings on the importance of LGBTQ+ inclusion. In fact, it mobilizes 72 million equality voters each election cycle, which is a critical focus, especially during presidential campaigns. Recently, HRC has also been tackling an increase in anti-LGBTQ+ legislation, even declaring a state of emergency for members of this community. 

HRC’s Initiatives in Latin America: Workplace Equality 

In Latin America, HRC has tailored its approach, focusing on culturally relevant policies and inclusive language. Through programs like the Corporate Equality Index and Equidad/e (Mexico, Chile, Argentina, and Brazil), this organization collaborates with Latin American employers, encouraging them to “implement inclusive policies and create welcoming environments for LGBTQ+ individuals.” These programs evaluate and certify businesses that foster supportive and positive environments for LGBTQ+ individuals. This, therefore, sets a standard for corporate responsibility and workplace equity across Latin America.  

“We recognize that each country has its unique nuances and specific goals. However, we’ve established a set of foundational pillars that define our commitment across regions. They include non-discrimination policies, the creation of ongoing employee resource groups (ERGs) or diversity councils, internal education and training programs, and active public engagement.” 

This work underscores HRC’s commitment to expanding their reach and creating spaces where LGBTQ+ individuals feel respected and represented. By working closely with local advocates and adapting programs to meet regional needs, the organization strives to make language access and inclusivity a cornerstone of LGBTQ+ rights advocacy in Latin America. 

Language Accessibility in LGBTQ+ Advocacy 

In their Latin American programs, HRCF emphasizes language accessibility, and understanding that effective communication is crucial for fostering inclusivity. Language access allows them to deliver resources and information that resonate with and reach diverse linguistic communities across Latin America. Therefore, it is vital in workplaces, public spaces, and healthcare settings, where linguistic barriers can significantly affect an individual’s access to resources and sense of belonging.

Conclusion  

Human Rights Campaign’s work highlights the importance of creating inclusive, accessible environments for the LGBTQ+ community—both in the U.S. and internationally. By prioritizing language and cultural nuances, they advocate for meaningful change and set a standard for building fairer, more connected communities.  

As companies and communities continue to embrace these principles, HRC’s commitment to breaking language barriers serves as a powerful example of how we can all strive toward a more equitable future. 

RELATED CONTENT

Effective Multilingual Communication Through Cultural Sensitivity
16/10/2024

Effective Multilingual Communication Through Cultural Sensitivity

Posted on | by Jacqueline De Marco | Leave a Comment on Effective Multilingual Communication Through Cultural Sensitivity

In an increasingly globalized world, effective communication across cultures is more important than ever. Cultural understanding and cultural sensitivity are key components of successful multilingual communication. Cultural understanding involves recognizing and respecting the beliefs, values, and customs of different cultural groups. Cultural sensitivity refers to the awareness and consideration of cultural differences to avoid misunderstandings and offense. Together, these concepts help bridge communication gaps and build meaningful relationships across diverse audiences. Let’s take a look at how you can achieve effective multilingual communication through cultural sensitivity.  

The Depth of Cultural Language 

Cultural language goes beyond mere vocabulary. It encompasses metaphors, clichés, idiomatic expressions, and local humor—elements that can be deeply embedded in a culture’s way of communicating. For example, a phrase that resonates in one culture might be confusing or even offensive in another. Consider how different cultures use metaphors and idiomatic expressions to convey meaning uniquely. Understanding these subtleties is crucial for accurate and respectful communication. 

Native cultural experts play an essential role in this process. They ensure that translations not only preserve the intended meaning but also resonate with the local audience. Their insights help avoid misinterpretations and ensure that messages are both effective and culturally appropriate. 

Steps to Master Cultural Language in Communications 

Not sure where to start in your quest to better navigate cultural language in your company’s employee communications? Consider taking these steps.  

Work Closely with Local Experts and Language Consulting Partners 

Collaborating with local experts and language consultants is vital. Their insights into cultural and linguistic nuances help your team navigate potential pitfalls and avoid misunderstandings. This partnership ensures that communications are tailored to the cultural context, enhancing effectiveness and reducing the risk of cultural faux pas. 

Seek Cultural Consultation 

Native cultural experts possess an in-depth understanding of their culture’s linguistic and cultural nuances. They can provide guidance on how to communicate sensitively and effectively. Their expertise will help ensure that your messages are both clear and respectful. 

Adapt Communication Styles

Different cultures have varying preferences for communication styles. Some value directness and clarity, while others prefer more indirect or nuanced language. Adjusting your communication style to align with the cultural preferences of your audience fosters better understanding and connection. 

Respect Cultural Symbols and Icons 

Be mindful of cultural symbols, icons, and imagery. Ensure that any visuals or symbols used in your communication are appropriate and respectful. Misusing or misrepresenting cultural symbols can lead to unintended offense. 

Be Mindful and Avoid Stereotypes 

Avoid stereotypes and generalizations when communicating with individuals from diverse backgrounds. Strive to use inclusive and non-discriminatory language, respecting each culture’s unique context. This approach promotes genuine interactions and fosters positive relationships. 

Real Life Example with Nike 

Nike’s ad campaign during the Beijing Olympics is a prime example of effective cultural communication. The company focused on themes of perseverance and national pride, aligning their messaging with Chinese cultural values. By working with local experts, Nike tailored their campaign to resonate deeply with the local audience, resulting in significant success and a strong connection with Chinese consumers. 

Ensuring Cultural Relevance 

To ensure cultural subtleties are understood, ask your language consulting partner some key questions. It can help to inquire about local sensitivities and successful communication strategies when addressing diverse audiences. Acknowledge and respect cultural differences to build genuine relationships, and be aware of local holidays and significant events to strengthen your connection with the community. 

The Takeaway  

As the world becomes more interconnected, the importance of cultural sensitivity in multilingual communication continues to grow. Prioritizing cultural understanding helps businesses build trust and expand their global reach. By embracing these practices, organizations can navigate cultural complexities and foster meaningful, authentic connections across diverse audiences. 

Neurodiversity in the Workplace The Importance of Awareness
27/02/2024

Neurodiversity in the Workplace: The Importance of Awareness

Posted on | by Jacqueline De Marco | Leave a Comment on Neurodiversity in the Workplace: The Importance of Awareness

The importance of diversity, equity and inclusion in organizations has gained significant attention in recent years. Companies are investing resources in establishing DEI departments, programs, and initiatives to address diversity based on nationality, culture, race, and gender identity. However, one aspect of diversity that often remains overlooked is neurodiversity, which can silently exist within teams.  

Let’s shed some light on the concept of neurodiversity and emphasize the significance of raising awareness about it in the workplace. 

What is neurodiversity?

Neurodiversity refers to the natural variation in human neurological conditions, encompassing different ways of thinking, learning, and processing information. Neurodivergent individuals are those whose neurological conditions differ from the dominant or “typical” patterns. Conditions such as autism, ADHD, and dyslexia fall under the umbrella of neurodiversity. Understanding the different types of neurodiversity is crucial to creating an inclusive work environment. 

How to support neurodiversity in the workplace

One crucial aspect of supporting neurodiverse teammates is recognizing employees as individuals. Just like any other form of diversity, hiring neurodivergent individuals can bring numerous benefits to businesses, including creative thinking, increased productivity, and innovation. However, not all companies have the capacity to accommodate every type of neurodivergence in their recruitment and hiring processes. Nevertheless, some organizations may discover that they already employ individuals who are neurodivergent. 

 
Some individuals may not exhibit the typical signs of neurodivergence nor have they received a formal diagnosis. They may navigate their lives and perform their job duties effectively, even though they face internal struggles they choose not to share. Others may opt not to disclose their neurodivergence, and it is important to respect their choice. In any case, it is crucial to be aware and avoid assuming that everyone is neurotypical. By actively paying attention and initiating conversations, managers can find the right approach and make necessary adjustments in the work dynamics to accommodate the needs of every employee, promoting inclusion, safety, and value. 

Discovering neurodivergent individuals within a team may raise concerns about how to effectively accommodate them and highlight the need for training managers and employees on this topic. However, it also presents a great opportunity. Managers can harness the unique talents of each employee by being aware of their individual needs and placing them in roles that allow them to maximize their contributions. Neurodiverse individuals, with their different cognitive wiring, can offer fresh perspectives to a company’s efforts to create value and innovation. Accommodations may involve adapting workspaces, adjusting work schedules, and implementing effective communication methods. 

The takeaway

Every individual possesses a superpower, a talent, a gift. Organizations that prioritize neurodiversity and foster inclusion in their culture not only recognize and value the strengths that arise from diversity but also unlock extraordinary potential. Creating a workplace that celebrates differences, accommodates individual needs, and supports every employee benefits the entire organization. By embracing neurodiversity, businesses can cultivate an environment where all employees thrive, contribute their unique abilities, and drive innovation and success. 

10/10/2023

Prioritizing Well-Being Through Terra’s Wellness Program

Posted on | by Jacqueline De Marco | Leave a Comment on Prioritizing Well-Being Through Terra’s Wellness Program

At Terra, the health and well-being of those who work with us are a top priority when it comes to talent management. Although we have placed great emphasis on wellness since the foundation of the company, with the accelerated growth we experienced in 2021 and with new perspectives gained during the pandemic, we created the Wellness Program to provide a comprehensive response to various staff needs.

The health crisis we experienced worldwide with COVID made it evident that for operations to work and people to prosper, professionals must enjoy good health. Taking into account that professionals spend a considerable percentage of their time at work, companies are increasingly interested in providing tools to improve overall well-being.

With a strong emphasis on physical, mental, emotional, and social well-being, our program is designed to address the diverse needs of our team, fostering a positive work environment and supporting individual growth.

Here’s a closer look at our wellness program.

What “Well-Being” Means at Terra

At Terra, we are dedicated to cultivating a culture of corporate well-being through a comprehensive action plan. We recognize that well-being encompasses four essential perspectives: physical, mental, emotional, and social. Our goal is to prioritize each of these perspectives through strategic initiatives that enhance the overall quality of life for our people.

Through our wellness program, we aim to achieve several key objectives. While the benefits of a well-being plan are diverse and sometimes unforeseen, our primary focus is on the following:

  • Reinforcing our interpersonal relationships
  • Establishing spaces for constructive dialogue
  • Sharing practices and spaces with colleagues from other areas
  • Preventing work-related stress and maintaining an excellent work environment
  • Strengthening the spirit of teamwork and our sense of belonging
  • Reinforcing the concept of self-awareness and self-care

Examples of Initiatives within the Wellness Program

The actions planned by our Human Resources department are driven by a holistic perspective of overall well-being. Our dynamic wellness plan evolves annually to cater to the specific needs of our teams. Here are some examples of the initiatives we implement:

Terra's Wellness Program Prioritizing Well-Being for a Thriving Workforce
  • Weekly active breaks: These engaging sessions include activities like stretching and mindfulness. We also share resources such as informative articles on physical and emotional health through various communication channels.
  • Coaching and one-on-one conversations: The members of our Human Resources team who are mental health professionals provide coaching sessions and personalized discussions to support the well-being of our team.
  • Work climate meetings: Individual interviews and team-specific meetings are conducted to discuss and enhance the work climate, fostering a positive and inclusive environment.
  • Workshops on Emotional Intelligence and Team Building: We offer optional workshops that focus on developing emotional intelligence and strengthening teamwork among our team.
  • Diversity and inclusion: To consolidate a safe space where everyone can be their authentic selves, we have established a Diversity Policy. This policy encourages free expression through different communication channels.
  • Annual meetings: Whether conducted virtually or in person, these meetings serve as opportunities to strengthen bonds and nurture a sense of teamwork.
  • Coworking space: While Terra operates completely remotely, in 2022 Palermo Studio opened its doors to offer a coworking space where people from different teams can meet and enjoy each other’s company while working.
  • Flexible working hours: We understand the importance of personal and family well-being. Therefore, we offer flexible working hours to accommodate personal or family medical issues and to support parents with school-age children.
  • Personal days and birthdays off: Our team has access to personal days to attend to personal matters when needed. Additionally, if their birthday falls on a working day, they can enjoy a day off to celebrate.
  • Social commitment: Through our Terra Cares program, team members can suggest non-governmental organizations (NGOs) whose mission aligns with their beliefs. We provide pro bono translation services to these NGOs, and our team has the opportunity to contribute as project managers, translators, editors, and more.

Our initiatives may vary from year to year, but the underlying principle of prioritizing well-being remains constant in all actions facilitated by our Human Resources team.

The Takeaway

Terra’s Wellness Program demonstrates our commitment to the well-being of our team. By addressing physical, mental, emotional, and social aspects of well-being, Terra creates a supportive and thriving work environment. As the program evolves each year to cater to changing needs, Terra’s dedication to our team’s well-being remains unwavering. By investing in the wellness of our team we hope to set the stage for mutual growth, engagement, and fulfillment within the organization.