When Bilingual Isn’t Enough: The Hidden Risks of Improvised Translation at Work
29/07/2025

The Hidden Risks of Improvised Translation at Work

In fast-paced work environments, language gaps are frequently bridged on the spot by a bilingual coworker or community member. These helpers act out of kindness and, more often than not, a sense of urgency. A colleague needs help understanding a form, an instruction, or a safety warning, and the message needs to be clarified—fast! 

Improvised translation in the workplace is a practical solution that many teams rely on, especially when time is tight and professional support isn’t immediately available. And in many cases, it’s an ad hoc fix that seems to work. But even the most fluent bilingual employee isn’t a substitute for a trained translator, and relying on them to fill that role, especially on a regular basis, can come with risks that aren’t always obvious at first. 

When Good Intentions Create Hidden Strain 

While bilingual employees can be incredibly valuable in bridging communication gaps, it is important to recognize that tasking them with translation duties may have unintended consequences. Consider, for example, that these team members have usually been hired to handle responsibilities other than translation. Asking them to step away from these responsibilities in order to provide language support can divert their focus from their primary role and ultimately disrupt their workflow. Over time, this additional pressure, especially if it goes unrecognized, can contribute to employee stress or even burnout. 

There are also important quality and compliance concerns to consider. Informal translation arrangements may raise confidentiality concerns or even result in compliance risks if information isn’t handled properly. Additionally, fluency doesn’t always equate to translation accuracy, particularly when it comes to technical or sensitive content. Without formal training, it’s easy even for native speakers to miss industry-specific terminology or subtle nuances, a gap that can lead to miscommunication over potentially high-stakes content.   

Impact Across Different Industries 

While the challenges of miscommunication can arise in any multilingual workplace, they’re especially serious in sectors where language diversity intersects with fast-paced or high-stakes operations. In construction and manufacturing, for instance, clear communication is critical to safety. When instructions, safety protocols, or training materials are translated informally or on-the-fly, even a small misstep in wording can lead to misinterpretation, workplace accidents, or costly delays. In healthcare, where consent forms and discharge instructions are sometimes translated by staff on the spot, misunderstandings can directly affect a patient’s ability to receive or follow proper care

In education, it’s not unusual for teachers or administrators to step in and help with communication needs, especially when working with parents or students who are still building English proficiency. But without the presence of consistent, accurate translation support, the risk is higher for information gaps and uneven experiences for families. The same goes for government and public services, where accuracy, clarity, and trust are key to relationship-building and general comprehension. Relying on internal staff to translate sensitive information, whether it’s a benefits application or a legal document, can jeopardize not only compliance, but the public’s confidence in the system. Consistent requests for improvised translation help is a sign of a deeper need for professional support that protects everyone involved. 

A Safer, More Sustainable Solution 

There’s no question that bilingual employees play a crucial role in today’s diverse workforce. Their ability to connect with colleagues and clients across languages can enhance collaboration and foster inclusivity. But when informal translation becomes a regular expectation of these employees, it can stress them personally and professionally, strain company resources, compromise content clarity, and put compliance at risk. 

Professional translation services offer a more reliable, long-term solution to bridging language gaps. It’s one that supports your team, protects critical information, and ensures that all content is handled with the accuracy, confidentiality, and cultural nuance it requires. 

How to Set the Right Strategy When Translating Safety Materials - Portada
03/06/2025

How to Set the Right Strategy When Translating Safety Materials

Safety materials are the backbone of a secure and compliant workplace. From emergency procedures to training manuals, these documents help minimize hazards, meet regulatory standards, and ultimately protect employees. However, if safety information is not properly translated, the result can be confusion, legal non-compliance, and preventable accidents. That’s why having a well-planned strategy before translating safety materials is crucial and a good investment. 

Here’s how to get it right. 

1. Know Your Audience 

The first step in translating safety materials is understanding who will be using them. Employees, contractors, and even local regulatory bodies may all need access to this information in their preferred language. 

Ask yourself: 

  • What languages are spoken at each site? 
  • Do employees have varying levels of literacy or technical understanding? 
  • Are there regional safety regulations that may influence terminology

Tailoring your translations based on audience needs ensures that critical safety messages are understood by everyone—regardless of language or literacy level. 

2. Identify Priority Documents 

Not all safety materials need translation—but some are essential and may even be required by law. Prioritize documents that directly impact day-to-day safety or are subject to regulatory review. 

Key materials to consider: 

  • Emergency procedures and evacuation plans 
  • Material Safety Data Sheets (MSDS) 
  • Equipment manuals and operating instructions 
  • Workplace safety guidelines (OSHA, ISO, or industry-specific) 
  • Training materials and incident reporting forms 

Pro tip: Focus on documents that are updated frequently or carry high risk if misunderstood. 

3. Find the Right Provider 

Translating safety documents requires accuracy, industry knowledge, and compliance. A generalist translator might miss technical details, so choose a partner with experience in safety and regulatory materials. 

Look for: 

  • Proven expertise in safety and technical translation 
  • Familiarity with regional and global safety standards 

Working with a trusted provider ensures your translations are clear, compliant, and consistent—helping to build a safer workplace for everyone. 

4. Plan for Continuous Updates 

Workplace safety isn’t static. Regulations evolve, equipment changes, and procedures are refined. Your translation strategy should reflect this. 

Best practices include: 

  • Scheduling periodic reviews of safety documents 
  • Offering translated materials in multiple formats (e.g., digital, print, video) 

Maintaining up-to-date and accessible content guarantees that safety information keeps pace with real-world conditions. 

Conclusion 

Translating safety materials is more than a checkbox for compliance—it’s a proactive step toward protecting people. By knowing your audience, selecting priority documents, partnering with specialized providers, and planning for updates, you can create a safer, more inclusive workplace. When done right, the decision to translate safety materials can save lives. 

THE-MODERNIZATION-OF-CLINICAL-TRIALS-LANGUAGE-ACCESS-IN-THE-DIGITAL-AGE-PORTADA
19/05/2025

Modernizing Clinical Trials: Language Access in the Digital Age 

The clinical trials landscape is undergoing a fundamental transformation. Traditional, paper-based processes are giving way to digital systems that promise greater efficiency, broader patient reach, and faster decision-making. But as trials go digital, a new imperative has emerged: ensuring that innovation doesn’t come at the cost of inclusivity. In the race to modernize, language access and cultural adaptation are proving essential for true global equity in the clinical trial sphere. 

The Evolution of Clinical Trials in the Digital Age 

Digitization has redefined every phase of the clinical trial process—from recruitment and data collection to participant follow-up. Cloud-based platforms now centralize operations, enabling real-time data-sharing among research teams across the globe. Virtual and hybrid trials reduce geographic barriers, allowing participants to take part from the comfort of their homes. Advanced tools like AI-driven analytics and remote monitoring are accelerating trial timelines while improving data accuracy. 

Among these innovations, eConsent has gained particular traction. This digital solution allows participants to review and sign informed consent forms electronically. While eConsent is a significant improvement over printed documents, it’s just one piece of a much larger transformation. The modernization of clinical trials includes everything from telehealth capabilities and patient apps to wearable devices that feed biometric data directly into study platforms. 

Challenges of Language Access in the Digital Era 

Despite rapid technological advancements, the shift to digital platforms in clinical trials introduces several key challenges related to language and inclusivity, including: 

  • Limited Availability of Translated Content: Informed consent forms, training materials, and participant communications are not always translated or localized. This can create confusion and the potential for ethical risks. 
  • Lack of Cultural Adaptation: Literal translations aren’t enough to properly reach participants across varied regions and cultures. Organizations must culturally adapt content to align with local norms, healthcare expectations, and communication styles to truly resonate with participants. 
  • Compliance and Regulatory Risks: Failure to provide accessible, localized materials can lead to non-compliance with regional regulations and compromise data validity or participant rights. 

These challenges highlight the importance of embedding inclusive practices into every digital innovation. Technology should bridge gaps—not widen them—and that connection-building starts with language access. 

The Role of CROs in Ensuring Global Inclusivity 

Contract Research Organizations (CROs) play a critical role in spanning the gulf between global outreach and local understanding. As trials scale internationally, CROs must guarantee that every participant, regardless of location or language, receives the same level of clarity and care. 

Carrying out this responsibility requires a nuanced approach that balances the need for regulatory compliance, linguistic accuracy, and seamless digital integration. That’s why CROs must collaborate with expert language partners who understand both the technical and human sides of the equation. These experts can ensure that trial materials reflect cultural values appropriately, and that they craft optimized resources for the digital platforms where participants will engage with them. 

Conclusion 

Modernizing clinical trials is more than a technological upgrade, it’s a step toward more inclusive, efficient, and globally connected research. As the industry embraces innovations like virtual trials and eConsent systems, the need for equitable language access is clearer than ever. 

Organizations that want to lead in this space must think beyond speed and scalability. They should prioritize accessibility, cultural relevance, and strategic localization. By partnering with experts who specialize in the intersection of language, regulation, and digital solutions, CROs and sponsors can conduct clinical trials that are not only modern, but meaningfully inclusive, too. 

How to Navigate Ethical Concerns in AI
11/02/2025

How to Navigate Ethical Concerns in AI

The use of any technological tool requires a full understanding of its functioning and potential limitations and risks. In the translation industry, irresponsible or unethical use of Artificial Intelligence (AI) poses significant threats, which can lead to serious consequences for businesses, communities, and language integrity itself. In this blog post we will address some key ethical concerns associated with the use of AI and provide practical steps to ensure its responsible use. 

Ethical Concerns 

There are a few different ethical concerns you will want to keep top of mind before using AI.  

1. Copyright and Ownership Concerns 

To properly train generative AI, you need a large amount of data. The source of that data is often public postings on the internet. This can lead to the inclusion of copyrighted material without proper authorization. The legal situation around the use of generative AIs is complex and often undefined. There is a significant risk of inadvertently using AI-generated content that may contain copyrighted elements, which could lead to legal complications. Therefore, it’s crucial to check the output for its origin and ensure it does not violate existing copyrights. 

2. Bias 

Generative AI models are trained on human-created content, which often includes inherent biases. As a result, AI sometimes produces biased, stereotyped, or even harmful outputs. While developers are working to mitigate these issues, achieving unbiased results is a challenging endeavor that may take years to perfect. Unlike humans, machines struggle to understand nuanced contexts, which makes it difficult for them to consistently produce fair and unbiased content. 

3. Confidentiality 

Given that AIs are trained on vast datasets, privacy concerns naturally arise. Issues like data breaches, unauthorized access, and improper collection, storage, and use of information are significant risks. Many AI systems are public-facing tools accessible to anyone without restrictions, which poses a considerable threat to confidentiality. Information inputted into these systems can potentially be used to generate responses to future queries, risking exposure of sensitive data. 

Practical Steps for Ensuring Ethical AI Use 

If you intend to use AI, these are some steps you can take to do so ethically.  

1. Check that AI Tools Adhere to Ethical Standards 

Before adopting any AI tool, ensure that it was developed with the four pillars of ethical AI in mind—privacy and security, transparency, fairness, and accountability. These pillars can guide your decision-making process and help you choose tools that align with ethical standards. 

2. Verify Data Sources 

AI tools often present information with equal certainty, regardless of its accuracy. It’s essential to fact-check their output for truthfulness and sound reasoning. You also need to confirm the content is ethically sourced and does not infringe on copyrights. Human oversight is crucial to avoid liability claims and ensure content accuracy. 

3. Develop and Update Company Policies 

Create and regularly update company policies regarding the use of AI in the workplace. Train employees on these policies to ensure they understand the ethical considerations and potential risks associated with AI use. Provide guidance on mitigating issues such as misinformation, privacy breaches, ethical and legal challenges, and bias. 

4. Review AI Outputs 

Review AI-generated content to ensure it respects cultural sensitivities and norms. Be aware of regional differences and gender sensitivities to avoid producing content that could be offensive or inappropriate. 

5. Consider Closed AI Systems 

For handling sensitive materials or information, consider using a closed AI system that is trained solely on your company’s data. This approach prevents your input from being used in public-facing AI models, helping to safeguard your confidential information. 

6. Maintain Transparency with Clients

Transparency is key to building trust with your clients and stakeholders. Keep them informed about the AI tools you use and the measures you take to ensure ethical practices. Being open about your use of AI and your commitment to ethical standards will enhance your credibility. 

The Takeaway 

The ethical concerns surrounding AI are critical issues that businesses must navigate as they integrate these technologies. It is paramount to ensure a solid and trustworthy AI-human collaboration, maintaining ethical standards to protect your business, clients, and community. Responsible AI use not only prevents potential legal and ethical pitfalls but also strengthens your reputation and trustworthiness in the industry. 

By understanding and addressing these ethical concerns, companies can harness the benefits of AI while minimizing risks and fostering a more responsible technological future. 

The New Role of Translators in the AI Era
28/01/2025

The New Role of Translators in the AI Era

In recent years, the rapid advancements in artificial intelligence (AI) have significantly transformed a variety of industries. From automating repetitive tasks to streamlining complex workflows, its impact is broad and undeniable. The translation industry, in particular, felt this shift as AI-powered tools begin to shape how translation services are managed and executed. While these innovations are revolutionizing the field, they are also transforming the role of translators, boosting productivity and creating a need for new skills and expertise. 

The Evolution of the Translator’s Role 

Translators have always adapted to technological changes, from the rise of computer-assisted translation (CAT) tools and translation memories two decades ago to the more recent integration of machine translation systems. Now, AI has entered the scene, promising to streamline translation processes further. But rather than replacing human translators, AI is becoming part of an evolving toolkit that enhances the human touch. 

Today, translators are shifting away from purely linguistic tasks and are now managing AI-driven tools that combine translation memory, machine translation, and terminology databases. These advanced platforms enable translators to work more efficiently, maintaining consistency across large-scale projects. Instead of focusing on line-by-line translation, professionals are increasingly tasked with refining and contextualizing AI-generated content, especially in areas where AI struggles to capture cultural nuances and idiomatic expressions

While this new technology can handle the bulk of a translation, the human touch remains essential in ensuring the final product resonates with local audiences. This dynamic underscores the emerging partnership between AI and human translators, where technology augments human capabilities rather than replacing them entirely. 

A Radical Shift in Skills 

As the industry transforms, so too must the skill set of professional translators. Familiarity with AI and machine learning is becoming increasingly important, and translators are now expected to understand how to train and manage AI translation models. In addition to linguistic expertise, they must develop technical skills, ranging from using AI tools to analyzing data that informs the translation process

Moreover, the human element of translation remains crucial. Cultural sensitivity, deep contextual understanding, and the ability to adapt content for specific audiences are skills that machines cannot yet master. Translators who enhance their proficiency in these areas, along with the technical aspects of AI, will find themselves better positioned to thrive in this new landscape. 

Adapting to Change: A Necessity for Translators 

In a rapidly evolving industry, adapting to new technologies is vital. Those hesitant to embrace these innovations may find themselves falling behind as AI continues to revolutionize workflows. Conversely, translators who engage in ongoing professional development and learn how to integrate AI into their processes can increase their value to clients and extend their capabilities. 

Embracing change allows translators to not only maintain their place in the industry but also enhance their work quality and expand the scope of their services. Those who adapt will emerge as skilled professionals capable of balancing technology with the irreplaceable human touch. 

The Takeaway 

The world of translation is evolving quickly, but rather than viewing AI as a threat, it should be seen as an opportunity for growth. Human translators will always be essential in providing the cultural and contextual knowledge that machines cannot replicate.

An Insider’s Guide to the Role of a Solutions Architect
21/01/2025

An Insider’s Guide to the Role of a Solutions Architect

In the language industry, the role of a solutions architect (SA) serves as a bridge between innovative technology and the specific, nuanced needs of clients seeking localization solutions. This role differs from SAs in IT, where the focus might rest solely on system design and technical integration. In localization, SAs must grasp the intricacies of multilingual workflows and cultural contexts to ensure their work is not only accurate, but also culturally relevant. 

Sara Rodríguez, one of our solutions architects, describes her job as “an essential link between technological innovation and individual client requirements” in the language industry. Indeed, Terra’s SAs must extend themselves beyond the traditional scope of an IT role because their work calls for close collaboration with a broad range of specialists. Solutions Architect Soledad Coronel notes that for any given project, she’ll find herself in “intensive communication with linguists, translators, and localization experts,” meaning Terra’s SAs are constantly extending themselves beyond the scope of what many would consider traditional for an IT team member.

The Core Responsibilities of Solutions Architects 

Localization SAs design workflows, oversee these technologies, and ensure linguistic quality, making sure to balance both the technical and cultural considerations of any project. They handle everything from selecting translation management tools to automating workflows that streamline processes, all while upholding linguistic integrity. 

As Sara explains, “We build out customized solutions to optimize localization processes. We want to ensure that linguistic accuracy is preserved, even as we’re also focusing on maintaining technical fluency in file formats, translation tools, and automation systems.” Soledad adds that the work of the SA is to always put the client first. “Client satisfaction is paramount. Beyond any technical performance, we’re focusing on the linguistic and cultural quality of the translated content to ensure it meets client expectations.”

A Day in the Life of a Solutions Architect 

The daily work of an SA in the language industry is a combination of technical problem-solving and close collaboration with various teams to meet client needs. They start by analyzing client requirements, which can range from complex project specifications to quality benchmarks. 

“Our day-to-day involves managing multiple projects, customizing workflows, and adapting technical tools to meet unique client needs,” says Sara. “We balance technical demands with cultural considerations to ensure that each localization project resonates with its target audience.” This involves ongoing collaboration with project managers, linguists, and translators to monitor progress, troubleshoot issues through testing phases, and ensure the highest linguistic quality. 

The role also involves constant learning and adapting, which Soledad explains is an essential part of the process. “With evolving client demands and new tools emerging, we need to stay updated, evaluate the latest technologies, and think critically about how each one can add value to our projects.”

Key Skills and Knowledge Required for Success 

Success as a language-industry solutions architect requires a unique blend of technical, linguistic, and project management skills. A solid grasp of Translation Management Systems (TMS) and automation tools is essential, along with a familiarity with the distinct needs of the industry they’re serving—whether it’s video games, legal, medical, or another field. 

“A solutions architect has to be technically proficient and culturally attuned at the same time,” says Soledad. This balance ensures that localization projects are adapted to meet technical standards while aligning with the cultural nuances of the target audience

Moreover, in-depth knowledge of localization tools and multilingual content workflows is necessary to drive efficiency. SAs must also possess strong communication and problem-solving skills so they can facilitate smooth collaboration across teams and ensure that each solution integrates human expertise with advanced technologies.

Conclusion 

Solutions architects bring together the technical and cultural elements of localization as they design tailored solutions that align with both their client’s vision and the technical requirements of the process. By fostering strong relationships through personalized solutions and clear communication, they play a key role in helping businesses reach audiences meaningfully, effectively, and efficiently, on a global scale. 

The Value of Human Expertise in a Technology-Driven World
14/01/2025

The Value of Human Expertise in a Technology-Driven World

Rapid advancements in technology, particularly in AI, are shaking the foundations of nearly every sector. In the language industry, AI is transforming how language service providers approach projects and deliver value. And while machine translation tools have become increasingly reliable in recent years, providing more accurate and fluent translations, human intervention is still essential in evaluating the usefulness of these technologies, integrating them into workflows and addressing their blind spots to achieve top-notch results.

The Value of Human Expertise in a Technology-Driven World - Belén Agulló

At Terra, CEO Marina Ilari and Executive Consultant of Innovation Belén Agulló García work in close collaboration with the entire team to ensure that technology is leveraged to enhance, not replace, the role that humans play in crafting tailored texts.  

“We embrace technological progress, but never at the expense of the personal stories, cultural awareness and creativity that we hold dear and that are central to shaping content that resonates with readers,” explained Belén. 

Striking a balance between technology and human expertise has been a core focus in Terra’s daily operations. Read on to find out how we draw the best from both worlds. 

Centering Human Expertise

The Value of Human Expertise in a Technology-Driven World - Marina Illari

“While we engage with advanced technologies, we aspire to promote an atmosphere that values the beauty of the human element,” Marina said. 

Technology accelerates workflows, but it’s our team’s creativity, cultural sensitivity and human insight that breathe life into every project and ensure that our localized content strikes the right chord with readers. Artificial Intelligence (AI) often reflects biases present in the data they are trained on and lacks the deep understanding of cultural context and linguistic subtitles needed for truly effective communication.  Our expert linguists leverage the awesome capabilities of technologies while also drawing on all their unique human knowledge to provide an unmatched level of quality.

Innovating with Integrity 

One clear example of innovation with integrity is our approach to using AI-assisted translation tools. While the potential for efficiency is tremendous, we have an ethical responsibility to the linguists and other language specialists who collaborate with us, so they decide when and how to utilize AI-driven solutions. By working closely with them before deploying any technology in a given workflow, we can make sure that the solution meets their expectations and is an actual aid—and not obstacle—in creating the best possible translations. When our experts decide to use these tools, they thoroughly review the AI-generated content to make sure that it matches cultural and contextual expectations. 

At Terra, our commitment to ethical technology has created a culture of trust and responsibility. By intentionally considering how the technology used impacts each collaborator, client, and community we serve, we’ve created an organization that prioritizes human values. This approach has not only enhanced the quality of our work by deliberately safeguarding human insight but has also strengthened client trust. Our clients know that while we use cutting-edge tools, the human touch that makes our service exceptional is never overlooked.

Fostering Trust and Responsibility

A human-centered approach to linguistic tasks fosters ongoing process evaluation and enriches the quality of the work we do. Each project is carefully crafted by expert linguists, who pour their cultural, emotional, and experiential insights into their work. In the localization of video game content, for example, our experts draw on their rich knowledge of the target language and culture to finely tune the game, so it resonates with the audience while remaining true to the original. This approach leads to high client satisfaction and certainty that the crafted content fits different market ecosystems while effectively capturing the brand’s voice.  

At the same time, guaranteeing that our final output is not biased by AI and represents the values of diversity and inclusion we passionately support and defend is a priority the team never compromises on. Human sensibilities are constantly changing, and by putting people at the center of our work, we ensure that localized versions are crafted to reflect the current values of each society.

Conclusion 

While technology, particularly AI, continues to transform the T&I industry, the role of human expertise is more valuable than ever. At Terra, creativity, judgment, and ethical considerations are not just complementary to technology, they are essential. As we move forward, it’s clear that human value remains at the heart of delivering meaningful, quality results that technology alone simply cannot achieve.

6 Key Considerations When Asking for Audio Localization
07/01/2025

6 Key Considerations When Asking for Audio Localization

A lot of decision-making goes into the successful localization of audio content. What type of dubbing should be used? Which vocal ranges, tones, and accents should the talent be able to perform? What audio timing constraints need to be set? When these questions—and others—are answered thoughtfully, the localized content is far likelier to resonate with the target audience.  

Are you considering audio localization for your next project? Here are six important tips to keep in mind when you put in your request. 

1. Know the Purpose and Intended Use of the Audio 

You can start your localization team off on the right foot by clearly defining the purpose of your audio. Are you localizing audio for a video, or for a standalone file? If you require audio for a video, the timing must synchronize with the lip movements of the actors on screen, or otherwise align with visual cues. Your team will know up front, then, that part of their task will be the crucial work of script adaptation, to ensure the audio’s run time is perfect. In contrast, standalone audio, which serves media like product tutorials or slides for an e-learning course, may require different pacing and style, especially if used in a device interface. These considerations about the nature of your project, which you can think about up front, can help your localization team tailor their approach to your specific needs from the very start—ensuring a faster turnaround, and, even more important, ensuring that the content serves its intended purpose. 

2. Note the Value of a Detailed Script 

A detailed script serves as the basis for the recording, and it is key to ensuring that both the translation and the recording meet any time constraints. For instance, if the video has movement or visual cues, the audio must correspond to them precisely. However, if the video involves static images, the audio timing can be more flexible. Either way, a script, which lays out the words to be recorded, can also signal the nuances that will require a particular treatment or adjustment in the adaptation.  
 
If you don’t have a script that you can share with your localization team, don’t worry. Truth be told, it’s not all that common for clients to come with scripts in hand for the audio or video files they need localized. If that’s the case for you, too, your language partner can step in to transcribe the source content. Just keep in mind that making yourself available to work closely with your localization team on this step can make the overall production process more efficient, and the result more polished. 

3. Prepare to Weigh in on the Right Voice Talent and Accent

Choosing the right voice talent for a project is one of the most important elements of audio localization, and you will have the final say in this selection process. As you consider the options that your language team has shared with you, it’s important to keep in mind that factors such as gender, age, regional variant, and accent play a significant role in conveying authenticity and connecting effectively with the audience. This is especially true for marketing or e-learning pieces, in which the voice’s “personality” and ability to be engaging are crucial. 

Why do regional variants matter? Consider languages like Portuguese or French, which are spoken differently from region to region. Brazilian Portuguese isn’t identical to European Portuguese, just as Canadian French isn’t the same as European French. Selecting the right variant becomes paramount, since each one features unique vocabulary and nuances that impact audience engagement. 

Similarly, accents also influence audience response, as they can signify a character’s regional or social identity or even add humor. However, these subtleties in one culture don’t always translate well to others, and sometimes they can be downright offensive. Accents are challenging to transpose in dubbing and so, depending on the product, a translator might replace the original accent with a local one that holds similar social connotations for the audience. This was done for European French-speaking fans of “’The Simpsons,” in which Groundskeeper Willie’s thick Scottish accent is replaced with a stereotypical regional French accent in the dubbed audio.  

And if a highly localized accent still doesn’t seem like the best course of action, another option for the translator is to work with a neutral, standard version of the language to sidestep any potential offense. 

4. Match the Tone, Style, and Vocal Qualities that You’re Looking for to the Content Type 

As you continue to consider your options for vocal talent, recall that the tone and style of your audio are essential to hooking your listeners. In addition, factors like vocal range, acting skills, and language fluency are critical to resonating with an audience. For instance, marketing content tends to benefit from a lively, persuasive tone to capture attention, while e-learning material does well to feature calm, yet dynamic, narration to maintain engagement. Safety training materials, on the other hand, call for a more serious tone to convey responsibility and caution. To ensure consistency, it’s helpful if you specify your preferred tone and style for your localization team and base it on the target audience and content type. In other words, whether you’ll be replicating the original or adapting it to new cultural expectations. 

5. Consider Internal vs. Marketing Purposes for Audio Use 

The intended use of an audio project can influence additional fees related to usage rights and licensing. For internal purposes, such as training or corporate presentations, usage fees typically aren’t applied since the content remains within the organization. However, for marketing content, like advertisements, commercials, or trailers, the voice talent or studio may require usage fees that cover the time frame and platforms (e.g., TV, radio, online) where the audio will be broadcast. It’s important to specify the intended purpose and distribution channels early on to account for any licensing fees, avoid unexpected costs, and ensure that all rights are properly secured. 

6. Specify the Delivery Format and Review Process

The technical specifications of audio delivery are crucial to achieving the desired quality and format of the final product—and it’s helpful for your localization team to have these in advance, to keep the process streamlined. Key considerations include microphone preference, audio format (such as WAV, MP3, or OGG), and recording levels (LUFS), as these directly influence sound quality and platform compatibility. If these details are unclear, your localization team will typically default to the format of the original file provided. Therefore, consulting with an audio specialist (either in-house or one your localization team provides) beforehand can further ensure that your file meets quality specifications for its intended use. 

In Summary 

Effective audio localization requires a meticulous planning and pre-production phase before starting the recording process. From clarifying the intended purpose of the project to selecting the right voice talent and technical specifications, these key considerations shape the impact and quality of your final product. When thoughtful decisions are made at each step, your localized audio can deliver a powerful message that resonates with your audience, no matter where they are in the world.

The Three Pillars of Sustainability How the Pharma Industry Leads the Charge
01/01/2025

The Pillars of Sustainability: How Pharma Leads the Charge

In today’s world, sustainability has become an essential priority across industries, pushing businesses to consider their impact on the planet and society. Companies from different fields are stepping up to lead the change, but we want to turn our attention to the pharmaceutical industry. At Terra, we’re honored to work closely with this sector and have seen firsthand the impressive strides companies are making toward a sustainable future. 

Environmental, Social, and Governance (ESG) are the three foundational pillars of a sustainability-focused strategy. In this context: 

  1. Environmental focuses on reducing ecological impacts and sustainability, such as lowering CO2 emissions and conserving resources. 
  1. Social considers issues like working conditions, human rights, and inclusivity
  1. Governance emphasizes transparency, ethical business practices, and responsible management. 

An ESG strategy provides a structured approach to guide companies toward meaningful sustainability goals by aligning their operations with these pillars, which contribute to both industry progress and environmental responsibility. 

How the Pharmaceutical Industry is Driving Change

Pharmaceutical companies are embracing innovative ESG strategies to reduce their environmental footprint and promote social equity. Here are some ways they’re achieving significant goals: 

  • Novo Nordisk is working toward zero environmental impact by building sustainable healthcare systems through partnerships with governments, NGOs, businesses, and communities. Their focus on “Access & Affordability” underscores the importance of healthcare that is both sustainable and accessible
  • Pfizer is taking action to reduce operational waste, conserve resources, and prioritize environmental sustainability as a means of mitigating climate risks. They aim for net-zero emissions, recognizing the direct link between climate change and human health. 
  • Johnson & Johnson is pushing for renewable energy across their operations. Their commitment includes creating sustainable products and promoting environmental health equity. 
  • Haleon has integrated a sustainability impact assessment tool into all innovation projects. Their transparent reporting, including a website carbon indicator, highlights their dedication to responsible environmental stewardship

These companies set an example, not only for others in the pharmaceutical industry but for their entire supply chain, encouraging all stakeholders to prioritize sustainability. 

Towards a Greener Tomorrow

The dedication of these pharmaceutical leaders is setting a strong precedent, fostering a ripple effect that reaches their partners and suppliers. At Terra, we’re committed to supporting this transformative journey by implementing our own sustainable initiatives every year. Together with our partners, we aim to champion a greener, more responsible industry. 

Conclusion

As sustainability becomes increasingly critical, we’re confident that more pharmaceutical companies will follow suit. This ongoing commitment to innovation and environmental responsibility will benefit our planet and future generations. It’s a journey that requires continuous improvement and collective effort, and we encourage all industries to embrace the challenge. 

2024 Reflections A Year of Resilience and Gratitude
26/12/2024

2024 Reflections: A Year of Resilience and Gratitude

As we close out 2024, it’s the perfect time to pause, reflect, and celebrate a year of meeting challenges, embracing innovation, and recommitting ourselves to our core values. This year we worked tirelessly to strengthen our connections to each other, our clients, and to the broader language services community, and we achieved some pretty significant milestones along the way.

Strength in Unity

There’s no denying 2024 was an eventful year in our industry, filled with challenges and uncertainties. Our collective resilience, however, enabled us to not only overcome these difficult moments, but to also emerge stronger as a team. 

In the past few months, our team members embraced opportunities to share their expertise and amplify their voices through impactful live panels and events. We advanced thought leadership with two dynamic discussions: Women in Leadership: Navigating Challenges and Creating Opportunities, which celebrated the inspiring journeys of trailblazing women, and Empowering Voices: Women and Diversity in Gaming, which explored how inclusive storytelling is reshaping the gaming industry. 

Our team could also be found participating in key conferences and events, which took us from Valencia to Los Angeles and back again. Platforms like GALA, NAWIC, WBDC, ALC, NMSDC, LocWorld 51, LocWorld 52, Game Quality Forum, and Gamescom allowed us to engage in meaningful discussions across industries, and explore themes that resonate deeply with professionals from diverse sectors. 

While we were on the road, these events also gave us the opportunity to showcase, on an international stage, our expertise on topics including:
 

Innovating Together 

As often as we were forging external connections this past year, we were also busy on the home front developing Talent Services, a completely new service to deliver tailor-made human resources solutions to our clients. In addition, we celebrated being named a Great Place to Work—again!—along with our newly conferred ISO 27001 certification in cybersecurity

Beyond these achievements, 2024 also gave us meaningful opportunities to deepen our bonds as a team. From small-group in-person gatherings to celebrating virtually as a global workforce, these moments reminded us of the power of unity and the joy that comes of sharing our successes together.

Giving Back Through Terra Cares 

We value our relationships—with each other, with our clients, with other industry members, and with our community. That’s why we continued our strong support for several non-profits in 2024. Through our Terra Cares initiative, we provided pro bono translation services to communicate and amplify these organizations’ missions. In the last 12 months, we translated more than 137,000 words for Chicas en Tecnología, Doctors Without Borders, and Sustentabilidad Sin Fronteras, proving that language can be a powerful tool for good. 

At Terra, giving back is essential to our values. Cintia Iorgi, Operations Lead notes that “the organizations we collaborate with tackle urgent, impactful missions, and being able to support them, even in small ways, is very fulfilling. Hearing firsthand about their challenges and achievements reminds us why this work is so important.” 

Our team members know this feeling of fulfillment well. Reflecting on her experience working with Chicas en Tecnología this year, Ivana Sabelli, QA Manager, said, “collaborating with them allowed us to reduce the gender gap in technology. It’s rewarding to be part of this initiative that inspires young women beyond language barriers.” 

Manuela Lamas, Director of Operations, agreed. “Attending their events and witnessing their dedication to support young women who are starting to take an interest in STEM careers was incredibly inspiring. Contributing to their efforts, even in a small way, feels like a true privilege.”  

Closing the Year with Gratitude and Purpose 

As December wraps up, we reflect not only on the achievements of 2024, but on the collective strength that made them possible, as well. This year was a testament to the resilience, creativity, and commitment of our team. Whether it was achieving the prestigious ISO 27001 certification, managing our clients’ day-to-day and projects, or fostering global connections through panels and events, every milestone was rooted in collaboration and a shared vision.

We’re heading into 2025 feeling excited, confident, and ready to embrace new challenges and opportunities—all thanks to the incredible, supportive community we’ve built together.

Thank you all for being part of this journey. Let’s keep embracing innovation and making a difference, side by side.