Category: Diversity & Inclusion

Maximizing Engagement The Role of Interactive Media in Global Reach - Portada
15/07/2025

Maximizing Global Reach with Interactive Media

Posted on | by Kemel Cobresle | Leave a Comment on Maximizing Global Reach with Interactive Media

As audiences crave more immersive and personalized content experiences, interactive media has become a powerful tool for global engagement. From VR apps and gamified e-learning to interactive websites and mobile-first storytelling, the format is redefining how brands, educators, and creators connect with users worldwide. 

But to achieve true global reach, interaction must be more than functional, it must feel intuitive, culturally familiar, and emotionally relevant. That’s where interactive content localization plays a crucial role. 

Localization Challenges Unique to Interactive Content 

Unlike static or linear media, interactive experiences place users in the driver’s seat. Their choices, movements, and behaviors shape what happens next. The interactive element adds an extra layer of complexity to the process of localizing these media experiences, and it’s one that goes far beyond straight language translation.  

Key challenges include: 

  • User interface adaptation: Icons, menu structures, and button layouts must often be entirely redesigned, and not just translated, for different audiences. A layout that feels intuitive to one regional audience may feel confusing or overwhelming to another. Culturally adapted UI design, therefore, helps to ensure clarity, navigational ease, and user trust. 
  • Localized voice performances: Voice tone, dialects, and emotional delivery all influence how users connect with content. Poorly matched or overly generic voiceovers can disrupt immersion and reduce engagement. Delivering culturally authentic voice performances is essential for maintaining credibility and emotional impact with an audience. 

Platform Matters: Adapting Interactive Media by Channel 

Interactive media doesn’t live on just one device or platform; it can span mobile apps, VR headsets, gaming consoles, smart TVs, and much more. Localization teams understand that each of these platforms comes with its own set of considerations. 

Platform-Specific Localization 

Different platforms require tailored adjustments from localization teams. Mobile interfaces, for example, benefit from shorter text and simplified navigation, while VR demands immersive cues that align with movement and spatial awareness. Localization should match the way users naturally engage with each platform. 

Technological Constraints of Platforms 

Tech limitations can affect how localization is applied. Game engines or CMSs (Content Management System) may restrict text length, font choices, or layout flexibility. In VR, gesture-based controls may require cultural adaptation to remain intuitive across regions. 

Cross-Device Synchronization for Consistency 

When content spans multiple devices—like web, mobile, and VR—consistency becomes a paramount consideration. Text, visuals, and interactions must align with each device’s input methods (touchscreen, keyboard, controller) while delivering a unified experience. 

Cultural Sensitivity Based on Device Usage 

Device usage varies by region. In Asia, for example, mobile-first habits tend to shape faster-paced, vertical media experiences. In North America or Europe, console and VR formats are more common. Localization should reflect how different audiences prefer to interact with content. 

Shaping the Future of Global Interactivity 

As platforms evolve and user behaviors shift, interactive media localization is also entering a new phase. AI and automation are beginning to assist with personalizing user flows and adapting visual or audio elements in real time. These tools are helping teams scale faster, but the complexity of interactivity still demands a human touch for culturally sensitive decision-making. 

At the same time, audiences worldwide are growing more accustomed to localized content that doesn’t feel localized—it feels native. As the digital landscape continues to globalize, the bar for authenticity rises. This means content creators must increasingly balance scalability with the emotional and cultural specificity that drives true and meaningful engagement. 

The Takeaway 

Interactive media has the incredible potential to build meaningful connections with a global audience, but only when it’s localized with care. That means the treatment of every detail counts, whether a localization team is adapting a mobile app’s interface, refining voice performances for a regional market, or reimagining VR gestures for cultural alignment. 

When paired with the right platform-aware strategy and cultural insight, localization becomes a tool not only for access, but for inclusion. For businesses and creators looking to deepen audience engagement, interactive content that feels personal, intuitive, and respectful across cultures is no longer optional, it’s expected. 

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No Player Left Behind A Look at Accessibility in Video Games - Portada
29/04/2025

No Player Left Behind: A Look at Accessibility in Video Games

Posted on | by Kemel Cobresle | Leave a Comment on No Player Left Behind: A Look at Accessibility in Video Games

As video games become an increasingly mainstream form of entertainment, the importance of accessibility has never been more crucial. Accessibility in gaming isn’t just about convenience—it’s about inclusion. By designing games with a wide range of player needs in mind, developers can deliver richer, more immersive experiences for everyone.  

Today’s accessibility efforts extend beyond physical accommodations to include digital and linguistic accessibility, helping ensure that no player is left behind. 

The Human Side of Accessibility 

For many gamers with visual, hearing, or cognitive impairments, the challenge isn’t skill—it’s design. Games that overlook accessibility features inadvertently exclude players who are eager to participate. Communities across social media and forums often share stories of frustration, where poor design choices prevent players from enjoying a game to its fullest. Making accessibility a priority implies not only making games easier, but also truly playable for all. Let’s explore what that looks like across different types of accessibility. 

Visual Accessibility 

Visual accessibility ensures that players with vision impairments can engage with games without barriers. This includes features like adjustable UI elements, customizable color settings, and high-contrast modes. For color-blind players, specific palettes can be problematic—particularly when gameplay relies on color-based mechanics. Localization teams must ensure that contrast and visual cues remain distinguishable across languages and regions. 

Players with obstructed vision benefit greatly from scalable UI, screen readers, and text-to-speech functions. These tools help users navigate menus, understand in-game prompts, and follow narratives without relying solely on sight. When localizing games, it’s essential to align visual tools with regional standards and expectations to support players with varying degrees of vision loss. 

Auditory Accessibility 

Auditory accessibility refers to designing games for players who are deaf or hard of hearing. Subtitles and closed captions are foundational features, but quality matters—captions should convey not just dialogue, but also relevant sound effects and emotional tones. Translations must retain these nuances, so players across all languages can experience the same immersion. 

In addition, visual indicators such as flashing lights, icons, or controller vibrations can help convey critical audio cues. Localization should adapt these elements to ensure clarity and cultural relevance across regions. Auditory accessibility plays a vital role in making multimedia—and by extension, games—enjoyable for all. 

Cognitive Accessibility 

Cognitive accessibility supports players who process information differently due to cognitive or learning disabilities. Features like simplified interfaces, structured tutorials, and logical game progression help reduce cognitive overload. 

For players with learning disabilities, tools such as text-to-speech, dyslexia-friendly fonts, and simplified language can make a significant difference. Localization here is key—clear, concise translations ensure instructions and narratives remain easy to understand, regardless of language or cognitive ability. 

The Takeaway 

Accessibility in gaming is more than a feature—it’s a philosophy that celebrates diversity in the player community. By incorporating thoughtful design and localization practices, developers can create games that are not just accessible, but truly inclusive. As the industry evolves, we must challenge ourselves to think beyond traditional barriers and embrace accessibility as a standard. Game developers and localization teams alike—it’s time to level up the way we think about inclusive play. 

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Accessibility in User Experiences (UX) in the Healthcare Industry
26/03/2025

Accessibility in User Experiences (UX) in the Healthcare Industry

Posted on | by Litzaqueline Briceño | Leave a Comment on Accessibility in User Experiences (UX) in the Healthcare Industry

The growing importance of accessibility in healthcare user experiences (UX) cannot be overstated. According to the World Health Organization (WHO), over 1 billion people worldwide live with some form of disability. Many patients also struggle with limited health literacy or language barriers when navigating healthcare platforms such as patient portals, scheduling apps, and telemedicine services. Without inclusive UX design, these individuals face significant obstacles in accessing critical health services.  

By prioritizing accessibility, healthcare providers can ensure equitable care for all patients, reducing disparities and improving overall health outcomes. 

UX Accessibility and Its Importance in Healthcare 

Accessibility in UX refers to designing platforms, applications, and interfaces that can be easily used by everyone, regardless of their abilities or limitations. In the healthcare sector, where clear communication and intuitive navigation can be the difference between effective care and patient confusion, accessible design is crucial. Healthcare platforms must accommodate individuals with visual, auditory, motor, and cognitive impairments while also considering language and literacy challenges.  

The Benefits of Accessible and Tailored UX in Healthcare 

Accessible UX in healthcare benefits all stakeholders by bridging communication gaps and promoting inclusivity. Some of the key advantages include: 

  • Patient empowerment. Well-designed, accessible platforms enable patients to take control of their health. Features such as clear navigation, voice-assisted options, and simplified language help individuals schedule appointments, access medical records, and understand treatment plans with ease. 
  • Broader reach. An inclusive design allows healthcare organizations to serve a wider patient base, including those with disabilities and language barriers. By implementing accessibility features such as screen reader compatibility, multilingual support, and high-contrast visuals, providers can cater to diverse populations and ensure no one is left behind. 
  • Trust and engagement. When patients can easily access and understand healthcare platforms, they are more likely to trust and engage with healthcare providers. A seamless user experience fosters stronger patient-provider relationships, encouraging continued use of digital health tools and services.  

The Consequences of Poor UX Design 

Neglecting accessibility in healthcare UX design can result in serious consequences, including: 

  • Inefficiencies for healthcare professionals. Poorly designed platforms hinder healthcare professionals (HCPs) from efficiently accessing critical patient data, potentially delaying care and increasing the risk of errors. 
  • Erosion of trust and increased costs. When patients and providers struggle with usability, it reduces trust in digital healthcare solutions, discourages adoption, and leads to higher operational costs due to increased support requests and inefficiencies. 

The Role of Linguistic Services in Improving User Experience 

Language plays a crucial role in creating inclusive and effective user experiences. Linguistic services enhance healthcare UX by addressing key areas: 

  • Simplified communication. Translating complex medical jargon into plain, everyday language enhances understanding, particularly for patients with limited health literacy. 
  • Assistive compatibility. Ensuring text and audio content are accessible via screen readers and other assistive technologies broadens usability. 
  • Consistency across channels. Harmonizing tone, terminology, and formatting across apps, websites, and printed materials enhances the overall user journey, reducing confusion and improving accessibility. 

Conclusion 

Accessibility in healthcare UX is vital for ensuring equitable and effective patient care. By prioritizing inclusive design, healthcare organizations can empower patients, improve engagement, and enhance the efficiency of healthcare professionals.  

As digital healthcare continues to evolve, providers must commit to creating user-friendly, accessible experiences that cater to all individuals, ultimately leading to better health outcomes and a more inclusive healthcare system. 

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AI Ethics Essentials Key Principles for Responsible Implementation
04/03/2025

AI Ethics Essentials: Key Principles for Responsible Implementation

Posted on | by Litzaqueline Briceño | Leave a Comment on AI Ethics Essentials: Key Principles for Responsible Implementation

As artificial intelligence (AI) tools become a vital part of modern business, it’s easy to view them as a silver bullet for company-wide efficiency, cost savings, and innovation. But, as the saying goes, with great power comes great responsibility. No matter how a company employs AI, using it ethically should not be a choice, but an essential practice to build trust, ensure fairness, and protect the people who use these tools or are impacted by them. 

Following sound ethical principles for AI, such as these laid out by the European Union, can make these sorts of positive differences right from the start. From there, organizations should take the time to periodically reevaluate their AI tools to ensure they continue to align with their values and safeguard their users. Here, we’ll cover seven fundamental concepts that every company should consider before implementing AI solutions. 

1. Transparency in The Usage of AI Solutions 

Transparency is the foundation of ethical AI. When team members or clients interact with AI solutions, they should be able to easily follow how the tool reaches its conclusions or outputs. It is recommended that all processes involving the use of AI be identifiable and documented for future analyses and management. 

2. Support for Human Agency 

AI should empower, not replace, human decision-makers. Keeping human power at the fore ensures that these tools act as partners to human expertise, rather than substitutes. AI-driven systems can offer recommendations and insights, but as the European Union’s AI guidelines note, “The right of end users not to be subject to a decision based solely on automated processing should be enforced.” Following this approach ensures that technology enhances, rather than diminishes, the human touch on the job at hand. 

3. Reliability and Safety 

Reliability and safety are essential pillars of ethical AI. Before implementation, it is crucial to verify that AI works as intended and performs consistently over time. Reliable usage of AI technology is especially important in areas with high-stakes outcomes like healthcare or pharmaceuticals, in which even small errors can have significant consequences. 

4. Diversity, Non-discrimination & Fairness 

An ethical approach to AI usage respects diversity and prioritizes inclusion, which means it must be tested carefully for unintended biases and further evaluated to ensure it serves a wide range of users equitably. While AI systems aren’t inherently designed with inclusivity in mind, using them responsibly can support diverse populations and reinforce a company’s commitment to fairness. The goal should be to create or leverage tools that acknowledge and adapt to the unique backgrounds of all users.  

5. Privacy Protection and Data Security 

Data security is paramount in ethical AI use, as the technology relies on vast amounts of information. For clients, prioritizing their privacy means ensuring their sensitive or proprietary information is securely managed across platforms and departments. To protect client data, businesses should choose AI providers with robust security measures and transparent data practices that safeguard information at every stage. 

6. Societal & Environmental Wellbeing 

In an age of climate awareness, it is also essential to consider AI’s environmental footprint. AI can be energy-intensive, so opting for energy-efficient solutions internally or partnering with external providers with green practices is important. Environmentally responsible AI solutions are those that help solve business challenges in a sustainable way that respects our planet’s resources.  

7. Accountability 

Accountability ensures that companies remain responsible for their AI tools’ actions. Having clear processes to audit and evaluate AI decisions is essential. This way, businesses can address issues, learn from them, and continue to improve. Accountability in AI use demonstrates to users and stakeholders alike that you take responsibility for your actions. 

A Final Thought for Businesses 

Ethical AI implementation is not just about staying ahead in innovation; it’s about doing so in a way that upholds trust, transparency, and inclusivity. By following these principles, you will be well-positioned to implement AI responsibly, thus making a positive impact on both your clients and society as a whole. For industries like translation, healthcare or pharmaceuticals in which data security and cultural sensitivity are paramount, adhering to ethical AI principles helps deliver not only reliable results, but also peace of mind. 

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Section 508 Compliance Creating Accessible Documents
25/02/2025

Section 508 Compliance: Creating Accessible Documents

Posted on | by Litzaqueline Briceño | Leave a Comment on Section 508 Compliance: Creating Accessible Documents

Digital accessibility is more than a legal obligation—it’s a moral commitment to inclusivity in the digital age. Section 508 compliance ensures that digital documents are accessible to individuals with disabilities, removing barriers and promoting equality. Organizations, especially those within or partnering with the government, must adhere to these standards to avoid legal risks while also expanding their reach and building trust by demonstrating a commitment to diversity and inclusion. 

Let’s take a closer look at the growing importance of accessibility and how to tackle this mission in your organization.  

Features of Accessible Documents: What to Consider 

Ensuring document accessibility requires integrating specific features across various formats, including standard documents and specialized materials like e-learning courses.  

These are essential elements to consider: 

  • Document properties: Assign meaningful titles, enable bookmarks for easy navigation, and set the correct language to enhance compatibility with screen readers. 
  • Font and contrast: Use readable fonts with high contrast between text and background. This principle applies to all visual elements, including icons and graphics. Increasing font size can further improve visibility and user experience. 
  • Usage of color: Avoid relying solely on color to convey meaning. For example, instead of using only red to indicate an error, incorporate text or symbols for clarity. Ensure color combinations are accessible to individuals with color blindness by avoiding red-green pairings. 
  • Reading order: Structure content logically, numbering elements appropriately while excluding decorative items from the reading flow. 
  • In-text modifications: Avoid splitting words with hyphens at line breaks and maintain consistent spacing between lines and paragraphs for readability. 
  • Alt text for visuals: Provide concise, descriptive alt text for images and logically organize hyperlinks to prevent confusion. 
Examples of ALT text for visuals 1
Arizona State University
  • Tables: Include summaries and properly label headers to facilitate navigation for users relying on assistive technology. 
  • Multimedia content: Provide captions and audio description for videos, transcriptions for audio content, and alternative text for visual elements to ensure accessibility across all media formats. 
Example of form with colors with additional clues (deuteranopia).
Graphic from Crux Collaborative

While these features are essential for creating accessible documents, not all will apply to your future projects. Collaboration with an accessibility specialist helps balance mandatory requirements with optional features tailored to specific projects. 

What to Expect When Requesting Accessible and Localized Documents 

Whether a client requires accessibility features alone or a combination of accessibility and localization, partnering with a knowledgeable Language Service Provider (LSP) ensures a smooth workflow and compliance with inclusivity standards.  

Here’s what to expect: 

  • Initial consultation and planning: The process begins with a collaborative discussion where the LSP identifies required accessibility features and recommends additional enhancements based on the document’s purpose and audience. This step aligns expectations, budget, and regulatory standards. 
  • Localization with accessibility features maintained: If localization is needed, the LSP ensures that content is culturally and linguistically adapted while maintaining accessibility features. Translated alt text, captions, and accessible navigation remain intact for an inclusive experience across different languages and regions. 
  • Final review and quality assurance: Desktop Publishing (DTP) experts conduct a comprehensive review to ensure quality across the board. Accessibility, formatting, and localization elements all should align professionally. Any discrepancies in design, structure, or compliance are addressed to meet the highest standards. 

The Takeaway 

Accessibility is not just about compliance—it is about fostering an inclusive digital world. By partnering with an experienced LSP, organizations can ensure their documents are not only accessible and compliant but also effectively adapted for diverse audiences. Investing in accessibility today helps create digital environments that empower all users and cultivate a culture of inclusion for the future.

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The Role of Language Accessibility in LGBTQ+ Advocacy Insights from HRC
17/12/2024

The Role of Language Accessibility in LGBTQ+ Advocacy: Insights from HRC

Posted on | by Litzaqueline Briceño | Leave a Comment on The Role of Language Accessibility in LGBTQ+ Advocacy: Insights from HRC

Everyone should be able to live without fear and receive equal treatment under the law. But for many LGBTQ+ people, these basic rights are not guaranteed. One organization working to defend and expand the rights of this community is The Human Rights Campaign (HRC), a U.S.-based advocacy group that educates the public about gender and sexual minorities, advances pro-equality policies, and mobilizes voters to fight discrimination.  

The Human Rights Campaign Foundation (HRCF) improves the lives of LGBTQ+ people by working to increase understanding and encouraging the adoption of inclusive policies and practices. As a part of these efforts, the group publishes an annual Corporate Equality Index (CEI), a tool that rates American businesses on their treatment of LGBTQ+ employees, and in 2016 it released its first report on Mexican businesses. It has since extended this initiative to Chile, Argentina, and Brazil, aiming to support employers in fostering greater inclusivity. 

Adriel Maroni, a member of Terra’s commercial team, spoke with Carlhey Bolz, Deputy Director of Global Business Engagement on the Workplace Equality Program team at the HRCF, to learn more about the HRC’s mission, challenges, and triumphs for the LGBTQ+ community, and to discuss its focus on accessible and culturally sensitive communications. 

Personal Perspective: An Advocate’s Story

Carlhey’s experiences as a Mexican American woman and member of the LGBTQ+ community have shaped her passion for accessible communication and advocacy for marginalized groups.  

She stepped into her role at HRCF in the aftermath of Roe v. Wade being overturned, a moment that underscored the potential risk to marriage equality and other hard-won rights. Understanding how these threats to anti-discrimination laws could personally impact her life, she felt compelled to champion LGBTQ+ rights from a new perspective. 

Through her work at HRCF, she has the opportunity to ensure that millions of people have protections in place and access to helpful resources so they don’t have to face discrimination in the workplace. “I’ve worked in unfriendly environments and ensuring that others don’t have to, is definitely fulfilling for me.”  

This endeavor requires an understanding of the cultural nuances of each Latin American country in which the HRCF conducts its annual workplace surveys. And having grown up in a Mexican American family, lived and worked in Peru and Costa Rica, and traveled extensively throughout Latin America, Carlhey is aware of how much can vary from country to country. In addition to bringing her unique perspective, she collaborates closely with implementing partners in each country to ensure HRCF’s work remains culturally sensitive and reflects the unique needs of LGBTQ+ communities across diverse program countries.

HRC: History and Commitment to LGBTQ+ Rights 

The Human Rights Campaign Fund, originally founded in 1980 by activist Steve Endean, began with a primary focus on supporting congressional candidates who advocated for LGBTQ+ rights. By restructuring in 1995, into the Human Rights Campaign and the Human Rights Campaign Foundation, it was able to expand its mission and incorporate initiatives like the Workplace Equality Program and the Healthcare Equality Index (HEI). 

“Our organization has become a stronghold of defense of the LGBTQ+ community and, at our core, we’re really trying to meet the people where they are and help them continue to evolve.” 

A major milestone for HRC was the 2015 U.S. Supreme Court decision that made marriage equality the law of the land. Thanks in part to the collaborative movement led by HRC, same-sex marriage is now legal in all 50 states.  

The organization also supports congressional hearings on the importance of LGBTQ+ inclusion and mobilizes 72 million equality voters each election cycle, which is a critical focus, especially during presidential campaigns. Recently, HRC has also been tackling an increase in anti-LGBTQ+ legislation, even declaring a state of emergency for members of this community. 

HRC’s Initiatives in Latin America: Workplace Equality 

In Latin America, HRC has tailored its approach, focusing on culturally relevant policies and inclusive language. Through programs like the Corporate Equality Index and Equidad/e (Mexico, Chile, Argentina, and Brazil), this organization collaborates with Latin American employers, encouraging them to “implement inclusive policies and create welcoming environments for LGBTQ+ individuals.” These programs evaluate and certify businesses that foster supportive and positive environments for LGBTQ+ individuals, setting a standard for corporate responsibility and workplace equity across Latin America.  

“We recognize that each country has its unique nuances and specific goals. However, we’ve established a set of foundational pillars that define our commitment across regions—such as non-discrimination policies, the creation of ongoing employee resource groups (ERGs) or diversity councils, internal education and training programs, and active public engagement.” 

This work underscores HRC’s commitment to expanding their reach and creating spaces where LGBTQ+ individuals feel respected and represented. By working closely with local advocates and adapting programs to meet regional needs, the organization strives to make language access and inclusivity a cornerstone of LGBTQ+ rights advocacy in Latin America. 

Language Accessibility in LGBTQ+ Advocacy 

In their Latin American programs, HRCF emphasizes language accessibility, and understanding that effective communication is crucial for fostering inclusivity. Language access allows them to deliver resources and information that resonate with and reach diverse linguistic communities across Latin America. This is vital in workplaces, public spaces, and healthcare settings, where language barriers can significantly affect an individual’s access to resources and sense of belonging.

Conclusion  

Human Rights Campaign’s work highlights the importance of creating inclusive, accessible environments for the LGBTQ+ community—both in the U.S. and internationally. By prioritizing language and cultural nuances, they advocate for meaningful change and set a standard for building fairer, more connected communities.  

As companies and communities continue to embrace these principles, HRC’s commitment to breaking language barriers serves as a powerful example of how we can all strive toward a more equitable future. 

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Effective Multilingual Communication Through Cultural Sensitivity
16/10/2024

Effective Multilingual Communication Through Cultural Sensitivity

Posted on | by Jacqueline De Marco | Leave a Comment on Effective Multilingual Communication Through Cultural Sensitivity

In an increasingly globalized world, effective communication across cultures is more important than ever. Cultural understanding and cultural sensitivity are key components of successful multilingual communication. Cultural understanding involves recognizing and respecting the beliefs, values, and customs of different cultural groups. Cultural sensitivity refers to the awareness and consideration of cultural differences to avoid misunderstandings and offense. Together, these concepts help bridge communication gaps and build meaningful relationships across diverse audiences. Let’s take a look at how you can achieve effective multilingual communication through cultural sensitivity.  

The Depth of Cultural Language 

Cultural language goes beyond mere vocabulary. It encompasses metaphors, clichés, idiomatic expressions, and local humor—elements that can be deeply embedded in a culture’s way of communicating. For example, a phrase that resonates in one culture might be confusing or even offensive in another. Consider how different cultures use metaphors and idiomatic expressions to convey meaning uniquely. Understanding these subtleties is crucial for accurate and respectful communication. 

Native cultural experts play an essential role in this process. They ensure that translations not only preserve the intended meaning but also resonate with the local audience. Their insights help avoid misinterpretations and ensure that messages are both effective and culturally appropriate. 

Steps to Master Cultural Language in Communications 

Not sure where to start in your quest to better navigate cultural language in your company’s employee communications? Consider taking these steps.  

Work Closely with Local Experts and Language Consulting Partners 

Collaborating with local experts and language consultants is vital. Their insights into cultural and linguistic nuances help your team navigate potential pitfalls and avoid misunderstandings. This partnership ensures that communications are tailored to the cultural context, enhancing effectiveness and reducing the risk of cultural faux pas. 

Seek Cultural Consultation 

Native cultural experts possess an in-depth understanding of their culture’s linguistic and cultural nuances. They can provide guidance on how to communicate sensitively and effectively. Their expertise will help ensure that your messages are both clear and respectful. 

Adapt Communication Styles

Different cultures have varying preferences for communication styles. Some value directness and clarity, while others prefer more indirect or nuanced language. Adjusting your communication style to align with the cultural preferences of your audience fosters better understanding and connection. 

Respect Cultural Symbols and Icons 

Be mindful of cultural symbols, icons, and imagery. Ensure that any visuals or symbols used in your communication are appropriate and respectful. Misusing or misrepresenting cultural symbols can lead to unintended offense. 

Be Mindful and Avoid Stereotypes 

Avoid stereotypes and generalizations when communicating with individuals from diverse backgrounds. Strive to use inclusive and non-discriminatory language, respecting each culture’s unique context. This approach promotes genuine interactions and fosters positive relationships. 

Real Life Example with Nike 

Nike’s ad campaign during the Beijing Olympics is a prime example of effective cultural communication. The company focused on themes of perseverance and national pride, aligning their messaging with Chinese cultural values. By working with local experts, Nike tailored their campaign to resonate deeply with the local audience, resulting in significant success and a strong connection with Chinese consumers. 

Ensuring Cultural Relevance 

To ensure cultural subtleties are understood, ask your language consulting partner some key questions. It can help to inquire about local sensitivities and successful communication strategies when addressing diverse audiences. Acknowledge and respect cultural differences to build genuine relationships, and be aware of local holidays and significant events to strengthen your connection with the community. 

The Takeaway  

As the world becomes more interconnected, the importance of cultural sensitivity in multilingual communication continues to grow. Prioritizing cultural understanding helps businesses build trust and expand their global reach. By embracing these practices, organizations can navigate cultural complexities and foster meaningful, authentic connections across diverse audiences. 

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Neurodiversity in the Workplace The Importance of Awareness
27/02/2024

Neurodiversity in the Workplace: The Importance of Awareness

Posted on | by Jacqueline De Marco | Leave a Comment on Neurodiversity in the Workplace: The Importance of Awareness

The importance of diversity, equity and inclusion in organizations has gained significant attention in recent years. Companies are investing resources in establishing DEI departments, programs, and initiatives to address diversity based on nationality, culture, race, and gender identity. However, one aspect of diversity that often remains overlooked is neurodiversity, which can silently exist within teams.  

Let’s shed some light on the concept of neurodiversity and emphasize the significance of raising awareness about it in the workplace. 

What is neurodiversity?

Neurodiversity refers to the natural variation in human neurological conditions, encompassing different ways of thinking, learning, and processing information. Neurodivergent individuals are those whose neurological conditions differ from the dominant or “typical” patterns. Conditions such as autism, ADHD, and dyslexia fall under the umbrella of neurodiversity. Understanding the different types of neurodiversity is crucial to creating an inclusive work environment. 

How to support neurodiversity in the workplace

One crucial aspect of supporting neurodiverse teammates is recognizing employees as individuals. Just like any other form of diversity, hiring neurodivergent individuals can bring numerous benefits to businesses, including creative thinking, increased productivity, and innovation. However, not all companies have the capacity to accommodate every type of neurodivergence in their recruitment and hiring processes. Nevertheless, some organizations may discover that they already employ individuals who are neurodivergent. 

 
Some individuals may not exhibit the typical signs of neurodivergence nor have they received a formal diagnosis. They may navigate their lives and perform their job duties effectively, even though they face internal struggles they choose not to share. Others may opt not to disclose their neurodivergence, and it is important to respect their choice. In any case, it is crucial to be aware and avoid assuming that everyone is neurotypical. By actively paying attention and initiating conversations, managers can find the right approach and make necessary adjustments in the work dynamics to accommodate the needs of every employee, promoting inclusion, safety, and value. 

Discovering neurodivergent individuals within a team may raise concerns about how to effectively accommodate them and highlight the need for training managers and employees on this topic. However, it also presents a great opportunity. Managers can harness the unique talents of each employee by being aware of their individual needs and placing them in roles that allow them to maximize their contributions. Neurodiverse individuals, with their different cognitive wiring, can offer fresh perspectives to a company’s efforts to create value and innovation. Accommodations may involve adapting workspaces, adjusting work schedules, and implementing effective communication methods. 

The takeaway

Every individual possesses a superpower, a talent, a gift. Organizations that prioritize neurodiversity and foster inclusion in their culture not only recognize and value the strengths that arise from diversity but also unlock extraordinary potential. Creating a workplace that celebrates differences, accommodates individual needs, and supports every employee benefits the entire organization. By embracing neurodiversity, businesses can cultivate an environment where all employees thrive, contribute their unique abilities, and drive innovation and success. 

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Are You Using These Language & Accessibility Terms Correctly
19/09/2023

Are You Using These Language & Accessibility Terms Correctly?

Posted on | by Jacqueline De Marco | Leave a Comment on Are You Using These Language & Accessibility Terms Correctly?

There are a handful terms in particular that are frequently confused during conversations surrounding accessibility and inclusivity in regards to language. While these terms sound quite similar, their meanings are very different.

To make understanding them easier, we’re breaking down some key terms you need to know when it comes to making language more accessible.

Accessibility language or language of accessibility

The terms accessibility language and language of accessibility both refer to making sure that disabled individuals have the resources and accommodations they need to be able to participate fully in daily activities when it comes to language. This includes things like providing materials in accessible formats (such as braille or large print) or using sign language interpreters for people who are deaf or hard of hearing. These terms can also refer to being respectful and inclusive when discussing disability and accessibility, as well as avoiding using language that is stigmatizing or demeaning.

Accessible language or plain language

Plain language is a way of communicating information that is clear, concise, and easy to understand. It is often used in written communications, such as documents and websites, to ensure that the intended audience can easily find and understand the information they need. A plain language approach involves using straightforward language, organizing information in a logical and clear manner, and avoiding jargon or technical terms that might be confusing to the reader. It is not the same as oversimplifying or talking down to the reader, but rather it is about presenting information in a way that is accessible to all readers, regardless of their education or background. Using plain language can help to ensure that important information is not missed or misunderstood, and can help to make complex information more accessible to a wider audience.

Language access

Language access is about ensuring that individuals who speak languages other than English (referred to as Limited English Proficient or LEP individuals) are able to access the same services and information as English speakers. This often involves providing translated written materials or hiring interpreters to facilitate spoken communication. Providing language access is important because it allows LEP individuals to fully participate in various activities, such as accessing healthcare, partaking in the educational system, and interacting with government agencies.

Inclusive language

Inclusive language is about using terms and expressions that are inclusive of LGBTQIA+ and minority individuals and that do not exclude or diminish them. This includes using language that is gender-neutral or non-sexist, as well as avoiding terms that are derogatory or stigmatizing. Using inclusive language is an important aspect of creating a more inclusive and equitable society, and it is essential for promoting respect and understanding among all members of our communities.

The Takeaway

Language and accessibility are key in our daily lives. Being aware of what each of us can do in these aspects can have a huge impact on someone else’s life. Professional translation services can help businesses and organizations reach their accessibility goals and can help them establish brand loyalty amongst their diverse customer base.

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Fostering Inclusion and Embracing Diversity Terra's New Diversity Policy
29/08/2023

Fostering Inclusion and Embracing Diversity: Terra’s New Diversity Policy

Posted on | by Jacqueline De Marco | Leave a Comment on Fostering Inclusion and Embracing Diversity: Terra’s New Diversity Policy

Terra recently launched our official diversity policy. Federico Colombo—the HR Business Partner who led the initiative— shared insights into the inspiration behind the policy, its creation process, and its expected impact. CEO Marina Ilari and Chief People Officer Natalia Quintás also provide their valuable perspectives. Let’s break down what they shared with us.

Diversity Policy: The Journey Begins

The idea for Terra’s diversity policy was the result of several conversations around diversity and inclusion certifications. Adri Carbajal, Director of Localization at Terra, suggested we look into different organizations and explore ways to effect change. And while we had always embraced inclusivity, the need to officially document our commitment to diversity and inclusion became evident.

There were several factors that contributed to the need for such a policy:

  • Increasing awareness: The global conversation around diversity, equity, and inclusion has been gaining momentum in recent years. We’ve become more aware of the tremendous benefits that come from fostering diversity and creating an inclusive workplace.
  • Changing demographics: With our expansion into global markets and collaboration with diverse populations, we recognize the importance of embracing different cultures and perspectives. As a multicultural company with teams all over the world, it was crucial for us to establish a policy that respects and values this diversity.
  • Ensuring fairness: We understand the significance of providing fair and equal opportunities to all candidates. That’s why we’ve adopted blind recruitment processes, which help reduce biases during the hiring process. This commitment to creating a level playing field for all applicants demonstrates our dedication to fairness.

“By implementing this policy, we aim to foster an environment where everyone feels valued, respected, and included,” Federico shared, “We believe that embracing diversity will lead to enhanced creativity, collaboration, and overall happiness within our team.”

Building on the Foundation

Terra’s journey toward the diversity policy was an evolution rather than a creation from scratch. Although there was no previous written policy, diversity and inclusion were always fundamental values at Terra. The challenge lay in organizing and articulating these values into a cohesive framework. To aid this process, Terra sought assistance from the Institute of LGBT+ Public Policies, whose expertise helped shape the action plan and timeline.

Employee Input and Insights

Terra actively values employee feedback and involvement. Every year, we participate in the Great Place to Work survey, and this time, we specifically wanted to gather insights from employees regarding diversity and inclusion. This was incredibly valuable to us because we were able to capture their thoughts and feedback, which we then incorporated into our policy. Their input played a significant role in shaping our approach to diversity and inclusion.

The Committee’s Crucial Role

Recognizing the importance of diverse perspectives, Terra formed an internal committee comprised of Adri, Angie, Marcelo, Marisol, Natalia, Paula, Santiago, and Federico himself. Their collective expertise and direct contact with employees made them invaluable contributors to the policy’s development. By actively involving the committee from the outset, Terra aimed to create a policy that truly reflected its values and principles.

“The creation of the committee allows us to create an internal and safe space to run debates looking for improvements in our policies and procedures to ensure that we are taking care of our people at Terra in all aspects,” Natalia shared, “Our desire is that every person at the company feels that Terra is a great place to work and that they can be authentic and feel respected for their individuality.”

Policy Pillars: A Comprehensive Approach

The diversity policy at Terra encompasses a range of pillars: gender, sexual/LGBT+, generational, functional, neurodiversity/neurodivergence, and ethnic or national origin diversity, as well as interculturality. These themes form the bedrock of the policy, ensuring that diversity and inclusion are integrated into all internal processes.

Aligning with Company Values

Marina Ilari, Terra’s CEO, emphasizes the policy’s alignment with the company’s core values. “We’ve always been fully committed to diversity and inclusion; this is woven into our fabric as a company and it’s part of our mission,” Marina explained, “But I believe this policy will give our efforts a clear framework so that not only can our team members refer to it, but also potential collaborators and clients can learn more about our positioning and actioning on this important topic.”

Looking Forward

Terra recently launched the diversity policy company-wide. Training sessions are being conducted with leaders and employees to foster awareness and understanding of the policy. Additionally, Terra aims to share the policy with clients, showcasing its internal operations and commitment to diversity and inclusion. Looking ahead, Terra has identified three key steps: Training and Education, Employee Resource Groups (ERGs), and Ongoing Measurement and Accountability, to further enhance diversity and inclusion within the organization.

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