What is Multimedia Localization?
When it comes to content, consumers expect more than ever these days. They are overloaded with content and it can be hard for brands to compete for their notice.
June 27, 2023
When it comes to content, consumers expect more than ever these days. They are overloaded with content and it can be hard for brands to compete for their notice.
When preparing to launch a game in a new locale, going a step past translation into localization is necessary to help a game connect with a new audience on a deeper level. The localization process not only translates the source material into a new language, but makes important adjustments to the content to take historial, religious, and cultural elements of the game into account.