Most major companies have their eyes set on global expansion these days and who can blame them? Expanding their reach to new locales can help their business thrive by exposing them to new audiences.
A strong localization kit is made up of multiple elements that vary in accordance with the complexity of a particular project. In general, localization kits contain a translation memory, glossary, termbase, style guide, and reference materials. Having a well-built out localization kit is a great way to get a project headed in the right direction.
First things first, you have to set clear localization goals that will guide the requests you’re making and that can outline what you hope to achieve by investing in localization. Whether you’re looking to increase revenue, attract new customers, or improve global brand recognition, you’ll want to outline your end goals.
Localization goes a step past translation by taking the target audience’s unique language and cultural habits and preferences into account. This more custom approach can be a game changer in the learning & development industry and can maximize the usability of their educational content.
Every book (or audiobook) is unique, which is why it’s only logical to be in doubt about what narrator to choose. If you’re about to embark on a project like this one, feel free to reach out to the Terra team and get advice and suggestions for your specific project.
Although a machine learning model can be a powerful tool in the translation space, it can only be as good as the data it learns from. If there is a systematic error in the data used to train a machine learning algorithm, the resulting model will reflect this (…)
When it comes time to polish a translation project before finalizing it, sometimes editors, reviewers, and clients make changes not for accuracy’s sake, but for style’s sake. Stylistic changes can impact the quality of a translation and it’s important to understand (…)
You always want to get the most bang for your buck and it’s no different when it comes to your localization budget. Let’s look at a few ways you can optimize your localization process, and as a result your budget (…)
Adopting inclusive language can help your business in more ways than one. There are both internal (amongst your own employees) and external (amongst customers and clients) (…)
Does this dialogue look familiar? Or when you read “TM” and “TB”, do you think in trademarks and terabytes? Don’t worry if you can relate to the latter. It’s common for professionals that enter the localization industry (…)