“Innovation” is often treated as a buzzword; one that’s associated with big ideas, fast growth, or disruptive technology. In practice, though, innovation is a quiet process that’s carried out with great deliberation. It lives in everyday decisions; in how teams solve problems; in how we test new approaches and adapt to constant change. And it’s in this quieter space of brainstorming and adaptation where innovation consultancy can support organizations in turning ideas into action.
Innovation consultancy helps teams question existing processes, explore alternatives, and design solutions that are both creative and practical. Rather than offering ready-made answers, innovation consultants work alongside teams to guide thinking, structure experimentation, and ensure that work is intentional, and progress is sustainable.
What Innovation Consultants Do, Day by Day
Innovation consultants work at the intersection of strategy, creativity, and execution. Their role goes far beyond brainstorming sessions or future-facing concepts; in fact, much of their work is grounded in everyday operations, where incremental changes can have a lasting impact.
This often means they’re analyzing workflows, identifying friction points, and helping teams decide what is truly worth changing. Innovation consultancy also involves facilitating collaboration across departments, aligning technology with human needs, and creating space for experimentation without unnecessary risk. Rather than pushing ideas forward too quickly, consultants help teams test, refine, and learn from these efforts before making any broad-scale changes.
In fast-changing environments, innovation consultants act as steady reference points. They support teams by navigating uncertainty, managing competing priorities, and maintaining clarity when timelines or expectations tighten. By encouraging reflection and continuous learning, they help organizations build innovation into how work gets done, rather than treating it as a separate initiative.
Terra’s Executive Consultant of Innovation: Belén Agulló García
At Terra, innovation consultancy takes shape under the direction of Belén Agulló García, executive consultant of innovation. Her role requires expertise in several areas including strategy, language, and real operational practice as her teams turn ideas into concrete, workable initiatives that hold up in day-to-day contexts.
Belén brings a strong academic foundation to her work. She holds a degree in Translation and Interpreting, a master’s degree in Audiovisual Translation, and a PhD in Translation and Intercultural Studies. Her broad academic background informs her understanding of how language, technology, and culture intersect—and interact—particularly in complex, multilingual environments.
On her professional path, Belén has spent more than fifteen years in the video game localization industry in roles such as project manager, translation director, and quality and innovation lead. This hands-on experience allows her to approach innovation from within existing workflows, with a clear view of any constraints, risks, and opportunities for meaningful change that may be at play.
In practical terms, her work includes:
- Assessing processes and workflows to identify where change can add real value
- Supporting teams as they explore new approaches, tools, or ways of working
- Helping align innovation initiatives with business goals and human needs
- Facilitating collaboration across departments that do not always work closely together
- Evaluating how to introduce emerging technologies responsibly and sustainably
Training is another key dimension of her profile. For several years, Belén has taught video game localization and subtitling technologies in advanced degree programs and professional workshops in Spain, the United Kingdom, and France. This close connection to education keeps her perspective grounded in current practice and emerging needs.
Belén’s role is rooted in listening, asking the right questions, and creating conditions for teams to shape solutions that fit their particular context and needs. By staying close to daily operations, she helps ensure innovation remains relevant, practical, and achievable.
Innovation with Purpose
A key principle behind Terra’s approach to innovation is the idea of purpose. We don’t innovate simply to keep pace with trends or to adopt tools just because they’re new. Rather, we guide our innovative work with intention and an enormous sense of responsibility.
As Belén explains, “Every time we want to innovate or introduce new technology, I like to start by asking why. Because we don’t do things just for the sake of it, but to move forward in a more meaningful, effective way.”
Innovation with purpose means considering the impact of change on people, teams, and the broader ecosystem. It involves asking whether a new approach improves clarity, inclusivity, or long-term resilience. It also means recognizing that technology should support human expertise, not overshadow it.
This mindset shapes how Terra approaches experimentation and growth. We evaluate innovation not only through efficiency gains, but also through its ability to strengthen collaboration, trust, and meaningful outcomes. Belén’s work reflects this balance, keeping the human perspective at the center of every innovation effort.
Conclusion
Innovation consultancy plays an essential role in helping organizations navigate complexity with clarity and intention. By combining strategic insight with practical, everyday support, innovation becomes a continuous, integrated practice, rather than a fractured, one-time effort.
Through her role as executive consultant of innovation, Belén helps Terra approach change thoughtfully, and she supports our teams and clients with equal care as they adapt, experiment, and grow. Ultimately, Terra’s approach reflects a simple truth that Belén sees in her work every day: meaningful innovation happens when ideas, people, and purpose move forward in the same direction.
